Joanna Wiebe
About this creator
Joanna Wiebe specializes in conversion copywriting and customer-research-driven messaging that improves clarity and sales outcomes.
Why they're in the library
Included for expertise in conversion copywriting and customer-research-driven messaging that improves clarity and sales outcomes.
Showing 200 digests for Joanna Wiebe.
Identity & self-belief
YouTube
Seven principles to write better than most people ever will
Joanna Wiebe
January 22, 2026
Identity & self-belief
9
Deep work & focus
7
- Identity shift beats goal-setting: call yourself a writer, act accordingly.
- AI handles 75% of mechanical work; your job is the 25% that matters.
- Writers who win keep writing despite feeling inadequate — never waiting to be ready.
Deep work & focus
YouTube
Six principles for thinking more clearly by writing on paper
Joanna Wiebe
January 15, 2026
Deep work & focus
9
Productivity & habits
6
- Your brain holds only four thoughts — writing frees the rest.
- Drawing a concept doubles how much you remember it.
- Private writing creates distance to evaluate — and correct — your own thinking.
AI tools & automation
YouTube
How to use AI as a writing amplifier, not a replacement
Joanna Wiebe
January 8, 2026
AI tools & automation
8
Copywriting
7
- AI handles 75% of writing work — do your 25% twice as well
- Upload your own manuscripts to AI; staying mediocre costs more
- Use AI to tear apart your copy before readers do
Content marketing
YouTube
Seven content strategies that actually drive growth in 2026
Joanna Wiebe
December 18, 2025
Content marketing
9
Copywriting
8
Branding
5
- AI now gatekeeps discovery — create where ChatGPT actually looks.
- Amplify the pain before pitching the solution; features don't sell.
- Posting less with strong engagement beats daily posting with none.
Competitive analysis
YouTube
You don't need an original idea to win in business
Joanna Wiebe
December 11, 2025
Competitive analysis
9
Branding
8
- Pioneers fund the market; settlers — like Google — capture the value.
- TikTok copied Vine and won purely on a superior algorithm.
- Liquid Death built a $1.4B brand selling water with attitude alone.
Seven techniques to articulate your thoughts like the top 1%
Joanna Wiebe
December 4, 2025
Communication
9
Copywriting
7
Objection handling
6
- Project calm detachment with resting rich face — lean back, look into the camera lens, and signal you don't need the deal.
- Mirror someone's exact words back to them; it proves you listened and makes your solution feel custom-built for their problem.
- Cut hedging language like 'maybe' and 'I think' — press your tongue to the roof of your mouth to pause before speaking precisely.
Finding winning value propositions inside customer testimonials
Joanna Wiebe
September 29, 2025
Copywriting
9
Conversion rate optimisation
8
- Your winning headline may already be written — inside a testimonial.
- Specific beats clever: one clear benefit doubled clicks at 98.9% confidence.
- Use "my product is the one that..." to surface the real value prop.
Who-specific value proposition formula for crowded markets
Joanna Wiebe
September 25, 2025
Copywriting
9
Niche selection
7
- A simple formula helps the right prospects self-qualify instantly
- Narrow your audience to outmanoeuvre the category leader
- Shift the "who" to your team when creator credibility matters more
Why copywriters should ignore their support team
Joanna Wiebe
September 20, 2025
Copywriting
8
Processes & SOPs
6
- One support complaint can silence a copywriter's boldest instincts
- Route reply emails through support to filter out damaging noise
- Support tickets almost never produce compelling copy insights
Using "secrets" as a copywriting hook in subject lines
Joanna Wiebe
September 19, 2025
Copywriting
9
Email marketing
6
- "Secrets of [blank]" is a reliable first-draft hook that converts.
- Frame unknown risks: what you don't know can cost you X.
- Shame-proof the hook — bring readers in, never expose them.
Features mean different things to different people — write accordingly
Joanna Wiebe
September 16, 2025
Copywriting
9
Pricing psychology
5
- Features are filtered through each prospect's life, not their specs
- Assuming what a feature means to a buyer can kill the sale
- Sit inside the prospect's experience before writing a single word
Write for your most excited prospect, not your grouchiest critic
Joanna Wiebe
September 14, 2025
- Writing for sceptics kills copy — target your most excited prospect instead
- Even dark or moody brands have an enthusiastic ideal reader worth writing for
- Ignoring grouchy prospects, not countering them, is what lifts conversions
Write copy for people who read, not for everyone
Joanna Wiebe
September 12, 2025
Branding
9
Content marketing
7
Vision & mission
6
- Copy can't convert people who won't read it — ever
- Write every element as a targeted note to a specific reader
- Forget non-readers; optimise ruthlessly for those who do read
Write for a Walmart audience, not a Bloomingdale's audience
Joanna Wiebe
September 8, 2025
- Plain, literal copy converts better than elegant writing.
- Write for the most common person in your audience, not the smartest.
- Test copy by reading it aloud like a Walmart PA announcement.
Why short copy fails three out of four website visitors
Joanna Wiebe
September 4, 2025
Copywriting
9
Conversion rate optimisation
7
- Short copy optimises for just 25% of your visitors.
- Four decision-making types each need different things from your page.
- Data about your buyers should dictate copy length, not fear.