Headlines and buttons work best together, not in competition

Joanna Wiebe August 27, 2020

• A generic button killed a winning headline's conversion potential.
• Specific button copy alone drove a 123.9% lift at 100% confidence.
• Optimising both headline and button outperformed button-only by 64%.

Five criteria for writing powerful marketing headlines

Joanna Wiebe August 13, 2020

• Clear beats clever — write headlines at grade 6 reading level.
• Mirror the exact words visitors used to find you.
• Lead with emotion-driven benefits before the reader can leave.

How To Write Headlines That Work - Copyhackers

Joanna Wiebe August 6, 2020

Five Ad-Free Revenue Streams That Let Bloggers Earn Six Figures

Joanna Wiebe July 30, 2020

• AdSense needs 20k daily visitors for $100k; five alternatives don't.
• Affiliate integrity rule: only promote products your audience actually uses.
• Pro bloggers earning $25k/month credit 80% of income to online courses.

How to Win a Year's Worth of Clients From One Blog Post

Joanna Wiebe July 23, 2020

• One demonstration-focused post generated all non-referred clients for a full year.
• Pre-sale blogging closes 70% of calls versus 20–30% without it.
• 10–15 targeted outreach contacts beats mass cold emailing every time.

How to research blog posts and reuse content effectively

Joanna Wiebe July 16, 2020

• Always be collecting research, not just when writing a specific post
• Clip one data point at a time so research stays reusable across projects
• Abstracts from scholarly sources are often enough to establish credibility

Three Methods to Turn Boring Blog Topics into High-Traffic Posts

Joanna Wiebe July 9, 2020

• Personal narrative reframes a generic topic into a credible, specific story.
• Identify beliefs your audience holds that are actually wrong — that's conflict.
• Rewrite every draft headline with direct response copywriting instincts.

How to structure blog posts for high-traffic sites

Joanna Wiebe July 2, 2020

• Write the middle first — it's where all the substance lives
• Five to eight ideas per post, each backed by a quote and data
• Build editor relationships on Twitter before pitching anything

Triggered emails outperform long nurture sequences

Joanna Wiebe June 26, 2020

• Open rates collapse after day three — most sequence emails go unread
• Saturday is the worst day to send; Tuesdays and Thursdays perform best
• Four behaviour triggers replace long drip sequences with relevant, timely emails

How to use your own inbox to write better emails

Joanna Wiebe June 20, 2020

• Curated swipe files strip the context that made good emails work.
• Every email has a driver and a mechanism — mix them to create original ideas.
• Swiping small elements (brackets, button copy, pre-headers) beats copying whole emails.

Writing button copy that converts: calls to value vs calls to action

Joanna Wiebe June 12, 2020

• Vague CTAs like 'Get started' fail because visitors can't predict what's next.
• Top-of-funnel buttons should name the desired outcome, not the action taken.
• 'Buy' and 'sign up' are scary words that quietly kill your conversion rate.

How to Choose a Freelance Copywriting Niche Without Going Too Narrow

Joanna Wiebe June 7, 2020

• Over-niching collapses your market and kills referral-driven growth.
• Pick one broad category — copy type or client type, not both.
• Market size and demand frequency should drive the decision, not gut feel.

Writing web pages for four decision-making types

Joanna Wiebe May 29, 2020

• The bottom half of your page isn't dead — it's for slow readers
• Four buyer types need different page depths, not one message for all
• Feature-led cross-heads look weak but are right for logical scanners

How to use UTM parameters to track email campaigns in Google Analytics

Joanna Wiebe May 22, 2020

• Untagged email traffic silently misclassifies as referral or direct in GA.
• Medium must be exactly lowercase 'email' — capitalisation breaks the rule.
• Assisted conversions report reveals channel value hidden by last-touch attribution.

How to write better headlines by generating at least 50 options

Joanna Wiebe May 18, 2020

• Writing one headline and moving on guarantees you miss the best one.
• Five techniques — time limits, questions, surprising words, word pictures, formulas — break creative ruts.
• When ideas stop working, delete everything and start from scratch.