Joanna Wiebe
About this creator
Joanna Wiebe specializes in conversion copywriting and customer-research-driven messaging that improves clarity and sales outcomes.
Why they're in the library
Included for expertise in conversion copywriting and customer-research-driven messaging that improves clarity and sales outcomes.
Showing 200 digests for Joanna Wiebe.
How to run a hands-off launch campaign using a simple email map
Joanna Wiebe
January 15, 2021
Email marketing
9
Funnels
7
Closing techniques
6
- Run a full launch while on vacation with no live events
- Offer strength and timing outweigh launch complexity every time
- Stage-of-awareness email sequencing is the engine behind conversions
Prospecting & outreach
YouTube
Cold pitching that converts: the rule-of-one framework
Joanna Wiebe
January 9, 2021
Prospecting & outreach
10
Copywriting
7
- Pitch one prospect's specific problem, not yourself or your services.
- One recipient, one problem, one solution, one call to action drives 60% conversion.
- Minimum viable ask beats a phone-call close at the cold-pitch stage.
How to cold-pitch podcasts and get booked as a guest
Joanna Wiebe
December 19, 2020
PR & media
9
Prospecting & outreach
8
- Service over self-importance: hosts reject pitches that treat their platform as exposure
- Seven specific elements turn cold outreach into a 1-in-3 booking rate
- Podcast-sourced clients arrive pre-sold and rarely question your rates
Action-triggered emails: turning clicks into conversions
Joanna Wiebe
December 11, 2020
Business models
9
Outsourcing & delegation
8
Prospecting & outreach
6
- A click is a buying signal — follow up within 30 minutes
- Triggered emails drove the highest-revenue days of a Black Friday launch
- Two extra sales a day on evergreen pays for itself within a week
Metrics freelance copywriters must track to prove client results
Joanna Wiebe
December 4, 2020
Public speaking
9
Closing techniques
7
- Undocumented results get forgotten — clients reassign you to blog posts
- Nine funnel metrics cover every stage from CAC to churn
- Ask for year-over-year and month-over-month baselines on day one
How to warm up your Facebook pixel before a campaign
Joanna Wiebe
November 28, 2020
Paid ads
10
Conversion rate optimisation
7
- A cold pixel wastes budget — warm it up first with cheap video-view ads
- Leave the ads completely untouched; interference resets the learning phase
- Winning warmup creative and audiences carry directly into your main campaign
Content marketing
YouTube
How to speed up review mining with Google search operators
Joanna Wiebe
November 21, 2020
Content marketing
9
SEO
7
Customer discovery
5
- A Google search operator replaces hours of manual Amazon review reading
- Swapping 'tired of' for 'frustrated by' surfaces sharper emotional language
- Star-rating filters exclude real VOC — the shortcut avoids this bias entirely
How to write and get SaaS lifecycle emails approved
Joanna Wiebe
November 13, 2020
Email marketing
9
Copywriting
8
- Your internal approver kills emails before customers ever see them
- A strict structural template is the shortest path to approval
- Rhetorical devices — tricolon, polysyndeton — make copy sound good fast
Content marketing
YouTube
How to write a BuzzFeed-style listicle in 10 minutes
Joanna Wiebe
October 30, 2020
Content marketing
9
Growth hacking
7
- Frequent blogging drives 13x ROI — but only with enough volume to promote
- One research session yields two or more publishable listicles
- Speed is the strategy: 10 minutes per post, publish and move on
How to use content grouping in Google Analytics to analyse your site
Joanna Wiebe
October 24, 2020
- Group 50,000 URLs into named buckets to answer stakeholder questions instantly.
- Content groups work as secondary dimensions and audience segments too.
- A Data Studio calculated field applies your grouping rules to historical data.
How to pitch event organisers and land more speaking gigs
Joanna Wiebe
October 16, 2020
Public speaking
8
Prospecting & outreach
8
- Cold pitches fail — research the organiser before you ever reach out.
- Engage and be helpful for weeks before asking for anything.
- Rejection is normal; consistent long-game touchpoints eventually get you booked.
Headline writing practice: formula drills for faster, better copy
Joanna Wiebe
October 9, 2020
Copywriting
9
Content marketing
6
- Generate 20–50 rough headlines in one session using timed formula drills
- Not knowing a product's value kills headline output — research first
- Embarrassment and loss-framing formulas outperform abstract benefit headlines
One message wins: eliminate conjunctions to sharpen copy clarity
Joanna Wiebe
September 25, 2020
- Every 'and' you write loses a prospect — literally
- One message believed beats three messages ignored
- A single editing sweep finds and kills diluted conjunctions
Pricing psychology
YouTube
Five persuasion techniques for optimising a pricing table
Joanna Wiebe
September 18, 2020
Pricing psychology
9
Conversion rate optimisation
8
- Price objections mask a value-perception gap — close that first.
- Goldilocks, ugly Jerry, and contrast steer buyers to your target tier.
- Small font, no currency symbol, and math on the page reduce price anxiety.
Live copywriting practice: rewriting the Asana hero using PAS
Joanna Wiebe
September 4, 2020
Copywriting
9
Deep work & focus
6
- Timed sprints build writing muscle memory that training alone cannot
- Two minutes of voice-of-customer research is enough to find real pain
- Move forward after each sprint — never revise what you already wrote