Joanna Wiebe
About this creator
Joanna Wiebe specializes in conversion copywriting and customer-research-driven messaging that improves clarity and sales outcomes.
Why they're in the library
Included for expertise in conversion copywriting and customer-research-driven messaging that improves clarity and sales outcomes.
Showing 200 digests for Joanna Wiebe.
LinkedIn Ads First Run: What Worked, What Flopped
Joanna Wiebe
May 22, 2021
- Leads were 5x cheaper than LinkedIn's own platform average.
- Simple 'guessing' ad beat wordy value-list variant by 4x.
- Retargeting converted 10x cheaper than Facebook on day six.
Three Steps to Nail Your Niche Fast as a Freelancer
Joanna Wiebe
May 16, 2021
Niche selection
9
Processes & SOPs
7
Communication
5
- Picking a niche starts the work; three steps follow.
- Treat your own business as a paying client project.
- Fewer services, controlled narrative, 258% revenue growth.
Using temporal framing to optimise recurring offer copy
Joanna Wiebe
May 8, 2021
Copywriting
9
Pricing psychology
8
- Framing a cost as $5/day instead of $150/month quadrupled signups.
- Outcomes convert better in aggregate; prices convert better in periodic terms.
- Bigger denominators feel more valuable — even when the maths says otherwise.
How to reverse engineer a client's brand voice in four steps
Joanna Wiebe
May 2, 2021
Copywriting
10
Branding
6
- Voice mismatch is the number one client objection — not strategy or audience.
- Three free tools turn 'sounds like me' into measurable, defensible data.
- A cheat sheet built from client copy lets you match any voice precisely.
Writing a last-day launch email that overcomes inertia
Joanna Wiebe
April 25, 2021
Business models
9
Bootstrapping
7
- Last-day emails still need to overcome inertia, not just recap the offer
- Open with an instant CTA, then reframe what the reader is really waiting on
- The 'can it wait?' structure uses dream-state specificity to break hesitation
How to write effective in-app tour copy
Joanna Wiebe
April 18, 2021
Business models
9
Customer discovery
7
Unit economics
6
- Users who've paid still need persuading to actually use your product
- Feature-advantage-benefit framework structures each modal around user goals
- Treat tour copy as iterative — beta feedback should rewrite your modals
How to plan a segmented email funnel for launch day
Joanna Wiebe
April 2, 2021
Email marketing
10
Copywriting
6
- Sending one email to your whole list on launch day wastes your peak day
- Map every click and no-click path — each action triggers a different follow-up
- One segment on day one needs five emails and seven pages, not two
How to simplify a prelaunch campaign by cutting length and complexity
Joanna Wiebe
March 26, 2021
Funnels
8
Pivoting
6
Product-market fit
5
- A 3-week drip launch trapped them mid-chaos — here's the fix
- Four-day prelaunch using existing content, no new filming needed
- Self-segmentation gate filters leads before the drip even starts
Conversion rate optimisation
YouTube
Using VideoAsk to personalise on-site chat for lead generation
Joanna Wiebe
March 19, 2021
Conversion rate optimisation
9
Growth hacking
6
- Your face beats a bot — video builds trust static chat can't.
- Short branching scripts outperform complex chatbot decision trees.
- Capture visitor segment early; feed it straight into your CRM.
Voice of customer as a positioning strategy for resistant or invisible audiences
Joanna Wiebe
March 12, 2021
Branding
9
Prospecting & outreach
6
- Target people who resist your product — they're often your biggest opportunity
- Founder interviews surface the human truth that unlocks real positioning
- Make your brand voice their voice, not a performance of voice
How to organise copywriting research using a message map
Joanna Wiebe
February 20, 2021
Copywriting
10
Processes & SOPs
6
- Messy notes are normal — the gap between research and writing is the real problem
- A message map consolidates product and persona knowledge across all projects
- A solution design (PCPO + rule of one) bridges research to writing for each piece
The switching Venn diagram: a framework for conversion copywriting
Joanna Wiebe
February 12, 2021
Copywriting
9
Pricing psychology
5
- Push copy — not just pull — is what actually moves switchers
- Map prospect priorities onto a Venn diagram to find your switch messaging
- Inertia and anxiety kill conversions; copy must tackle both head-on
Website closings: the most underrated part of web copy
Joanna Wiebe
February 5, 2021
Copywriting
9
Closing techniques
6
- Most websites build desire then end with zero close.
- Two-list framework: propellants push yes, repellents remove no.
- Temporal discounting: prospects heavily discount future value over immediate.
How to write a lead nurturing email using the Hard Thing template
Joanna Wiebe
January 29, 2021
Email marketing
9
Prospecting & outreach
7
- Write the bottom of the email first — start with the destination
- Move leads from problem aware to product aware in one email
- A question subject line structures the whole email's logic
Identity & self-belief
YouTube
Building a big brand voice: the lemon.io copywriting case study
Joanna Wiebe
January 22, 2021
Identity & self-belief
9
Long-term planning
7
- Voice is a differentiation tool when competitors all sound the same.
- Write with customer language first; inject personality only during editing.
- Keep CTAs and guarantees clear — voice decorates, never obscures meaning.