How to get more visitors to opt in to your mailing list

Joanna Wiebe September 11, 2022

• "Sign up for our newsletter" is the worst opt-in you can offer
• Use your audience's exact words to name your opt-in bonus
• Place opt-ins on every page and track conversions in Analytics

How long your copy should be: three rules for any format

Joanna Wiebe September 10, 2022

• Long copy drives billions in sales — fear of it is unfounded.
• Product complexity, not guesswork, determines how much you write.
• Medium sets a hard ceiling: ads are short, Magalogs hit 30,000 words.

How authority-building content replaces cold outreach for freelancers

Joanna Wiebe September 9, 2022

• Clients who find you value you more than clients you chase
• One contrarian article in the right publication builds authority fast
• Cold email works for urgent cash needs, not long-term growth

How to write effective body copy: benefits, credibility, scannability

Joanna Wiebe September 8, 2022

• Lead every benefit with 'because [feature]' to make it land.
• Inline testimonials beat bottom-of-page placement — 64% conversion lift.
• Bullets, subheadings, and bold text stop readers from bouncing.

Breakthrough or bust: why safe copy is the enemy of growth

Joanna Wiebe September 7, 2022

• Safe copy only grows a business 30% — never breaks through
• Discomfort is the signal you've pushed copy far enough
• Only in editing can you pull back; never during the draft

Five formulas for writing homepage value proposition headlines

Joanna Wiebe September 6, 2022

• Five fill-in-the-blank formulas generate 25 testable headline variants fast.
• Your headline must answer: what can I get here that I can't get elsewhere?
• Clarify jobs to be done before writing — the prospect's "you want" blank often becomes the headline.

Clear vs clever copy: how to write headlines that do both

Joanna Wiebe September 5, 2022

• Clever copy adds personality but hides your value proposition
• Clear copy converts but risks being boring and salesy
• Pair a clever headline with a clear subhead to win both

How to Write a Great Headline (with Rob Marsh)

Joanna Wiebe September 4, 2022

What makes a copywriting Big Idea worth building a campaign around

Joanna Wiebe September 3, 2022

• Ogilvy's 30-year test paralyses copywriters who need ideas daily
• A Big Idea is what your prospect believes they deserve but lack
• "Most profitable person in the room" turned questioned value into status

How community building and product income enable five-figure freelance months

Joanna Wiebe September 2, 2022

• Build an audience before you launch — not after.
• A product income stream kills client desperation from day one.
• eBooks attracted both revenue and inbound client leads simultaneously.

How to Use the PAS Formula - Copyhackers

Joanna Wiebe September 1, 2022

Present Freelance Copy Professionally Using One Shareable Link

Joanna Wiebe January 18, 2022

• Replace scattered email attachments with one updatable Packs link.
• Book two structured presentations: outline review, then final copy walkthrough.
• Embed calendar deadlines via AddEvent so clients actually hit them.

How to Get Clients to Give You Research Using a Pro Client Portal

Joanna Wiebe December 7, 2021

• Clients stall on research when NDAs and delivery feel hard.
• A single client portal removes friction and signals professionalism instantly.
• One branded template, duplicated per client, replaces scattered email chains.

How to Deliver Productized Services Professionally as a Freelancer

Joanna Wiebe November 30, 2021

• Productized services are paid lead gen — delivery quality wins bigger projects.
• A tight Typeform intake keeps jobs moving fast and friction-free.
• One Pack link with embedded Calendly converts buyers into full clients.

How to Look Like a Pro Freelance Copywriter Using Existing Content

Joanna Wiebe November 17, 2021

• Replace passive social links with curated authority packs that close visitors.
• Embed existing content in 4 minutes — no new writing needed.
• Pick one goal: leads, revenue, or clients; build one pack.