Joanna Wiebe
About this creator
Joanna Wiebe specializes in conversion copywriting and customer-research-driven messaging that improves clarity and sales outcomes.
Why they're in the library
Included for expertise in conversion copywriting and customer-research-driven messaging that improves clarity and sales outcomes.
Showing 200 digests for Joanna Wiebe.
Testimonials & social proof
YouTube
How to Get Compelling Testimonials That Actually Convert
Joanna Wiebe
September 29, 2022
Testimonials & social proof
9
Copywriting
7
- Build testimonial collection into your process, not as an afterthought.
- Write the quote yourself and send for approval — rarely refused.
- Ask before/after/results questions; make the client the hero.
How to write button copy that gets more clicks
Joanna Wiebe
September 27, 2022
Copywriting
10
Conversion rate optimisation
8
- Left-most button always wins when two buttons look identical
- Skating rink phrasing slides visitors past hesitation into clicking
- "Try", "get", "see" beat "submit", "learn", "get started" every time
How to identify your audience through customer research
Joanna Wiebe
September 26, 2022
Copywriting
9
Customer discovery
7
- Customer research beats guessing — every time, without exception
- One exit popup survey lifted conversions 60% on a developer site
- Research stopped them changing a page that worked for the actual audience
Testimonials & social proof
YouTube
Five types of testimonials that actually convert
Joanna Wiebe
September 26, 2022
Testimonials & social proof
9
Conversion rate optimisation
7
- Vague praise fails; testimonials must prove a specific, measurable outcome.
- Objection-handling quotes neutralise fear — the real driver behind lost sales.
- Video testimonials outperform static quotes by 25% in sign-up conversion.
Content marketing
YouTube
Audience-first content strategy: research, create, and repurpose
Joanna Wiebe
September 23, 2022
Content marketing
8
Processes & SOPs
6
- Research who your audience already follows before creating any content.
- Create content that fits naturally into your audience's existing media space.
- Always repurpose one piece across multiple channels and formats.
How to plot a drip email campaign from scratch
Joanna Wiebe
September 22, 2022
Email marketing
9
Funnels
6
- Start by naming the campaign type — everything else follows from it
- Reverse-engineer from the outcome to map each email to a step
- Use Fibonacci spacing and cliffhangers to build narrative pull
How to write the "Problem" in PAS copywriting
Joanna Wiebe
September 21, 2022
Copywriting
9
Copywriting
6
- The problem is a lived moment, not a pain category
- Start ugly — find the embarrassment, loss, or injustice
- Voice-of-customer data must surface specific scenes, not themes
How to write copy questions that align prospects instead of alienating them
Joanna Wiebe
September 20, 2022
Copywriting
9
Closing techniques
5
- Yes/no questions in copy create a 50/50 chance of silent disagreement
- "What if" and "how would" questions get prospects imagining better outcomes
- Save yes/no questions for after alignment is already established
How and when to sell in email without being pushy
Joanna Wiebe
September 19, 2022
Email marketing
9
Copywriting
6
- Set selling expectations before subscribers opt in — then sell freely.
- Soft sells inside content emails convert less but preserve goodwill.
- Tagging early interest lets you sell hard to hot prospects only.
How to write email subject lines that get opened
Joanna Wiebe
September 18, 2022
Email marketing
9
Copywriting
7
- People open emails because of emotion, not logic or clever wording
- Every subject line must answer two questions: why open, and why now
- Steal subject lines from Reddit, Google Suggest, and Amazon reviews
Closing techniques
YouTube
Five tactics to turn a "maybe" into a "yes" on your offer
Joanna Wiebe
September 17, 2022
Closing techniques
9
Pricing psychology
8
- A 365-day guarantee beats a 30-day one with minimal extra risk
- Bundling an upsell upfront can close hesitant buyers immediately
- A $20 freebie can match the sign-ups of a $5,000 prize
Landing pages vs home pages: when and why to use each
Joanna Wiebe
September 15, 2022
Funnels
9
Conversion rate optimisation
8
- Sending paid traffic to a homepage is burning money
- Landing pages demand one goal, one CTA, near-zero navigation
- Homepage visitors explore; landing page visitors respond to a specific offer
Why copywriting is not about writing: the case for frameworks
Joanna Wiebe
September 14, 2022
Copywriting
9
Iteration & feedback loops
6
- Calling copywriting 'writing' is a category error
- Frameworks replace guesswork with testable, structured decisions
- Voice-of-customer data only works if rules shape it into copy
Writing attention-grabbing crossheads using five plug-and-play formulas
Joanna Wiebe
September 13, 2022
Copywriting
9
Conversion rate optimisation
6
- Placeholder crossheads like 'FAQs' or 'Pricing' kill conversion momentum.
- Treat every page section as its own mini page with a real headline.
- Five formulas — from 'Ixnay assumptions' to 'Every blank starts with blank' — transform weak crossheads fast.
Converting low-awareness visitors with emotion, trust, and time
Joanna Wiebe
September 12, 2022
Copywriting
9
Conversion rate optimisation
8
Pricing psychology
6
- Low-awareness funnels require emotion, education, and multi-channel patience.
- High-awareness visitors need logical proof and specificity to justify buying.
- Map distinct content and CTAs to each awareness stage deliberately.