Joanna Wiebe
About this creator
Joanna Wiebe specializes in conversion copywriting and customer-research-driven messaging that improves clarity and sales outcomes.
Why they're in the library
Included for expertise in conversion copywriting and customer-research-driven messaging that improves clarity and sales outcomes.
Showing 200 digests for Joanna Wiebe.
Live critique of a real closing-day sales email: the Piglet template
Joanna Wiebe
June 20, 2023
Copywriting
9
Closing techniques
6
- Leading with the writer's real worry beats generic deadline urgency
- Stacking specific failure consequences keeps readers in the reader's shoes
- Founders need minimum viable copy mastery to evaluate freelancers
Long-form sales page teardown: Copy School 2019 reviewed
Joanna Wiebe
June 13, 2023
Copywriting
10
Conversion rate optimisation
7
Pricing psychology
5
- Specificity saves copy; shock images that miss the real tension don't.
- The 'Most Profitable Person in the Room' concept was born on this page.
- Anchor your close to desired results, not abstract 'is this right for you' framing.
Copy School launch email teardown: what worked in 2017
Joanna Wiebe
June 6, 2023
Email marketing
9
Copywriting
8
Testimonials & social proof
6
- Strong testimonials carry a launch email even when copy is rough
- A mid-email product reveal creates momentum if the stakes feel real
- Feature-count positioning ages badly as a product grows
Copywriting tips from seasoned pros: a whiskey faces reaction video
Joanna Wiebe
May 30, 2023
Copywriting
9
Processes & SOPs
5
- Never stop asking 'so what?' — until you can't answer it
- Find your hook first; it tells you which framework to use
- Bad clients usually mean bad systems, not bad people
Sales email teardown: what makes a 2017 copywriting launch email still work
Joanna Wiebe
May 23, 2023
Copywriting
9
Closing techniques
6
- Open with the reader's inner monologue, not the product
- Name the exact moment of highest tension before presenting the offer
- Imposter syndrome — not skill gaps — is the real barrier copywriters face
Assembling copy from customer voice data instead of writing from scratch
Joanna Wiebe
December 6, 2022
Copywriting
9
Customer discovery
5
- Your customers have already written your best copy for you
- One problem per email — mixing messages kills conversion
- Vivid 'moment of highest tension' scenes make copy stick in memory
Features vs benefits: lead with what the prospect needs to hear
Joanna Wiebe
November 29, 2022
Copywriting
9
Customer discovery
5
- The right sequencing depends on how far along the prospect is.
- Sales call recordings reveal the exact order prospects need information.
- Polished, obvious language is the most ignorable in real copy.
How to choose a copywriting framework and beat blank page syndrome
Joanna Wiebe
November 15, 2022
Copywriting
10
Customer discovery
6
- Two frameworks — PAS and DOS — handle 90% of copy situations
- Skipping problem agitation and jumping to solution kills conversions
- Your prospects' own words tell you which framework to pick
The "You Rule": rewrite copy to put the customer first
Joanna Wiebe
November 8, 2022
Copywriting
9
Copywriting
5
- Start every sentence with "you" to make readers see themselves
- Awkward rewrites expose weak positioning, not a weak rule
- Feature lists create friction — customers care about themselves, not capabilities
The DOS copywriting framework: desire, obstacle, solution
Joanna Wiebe
November 1, 2022
Copywriting
10
Closing techniques
5
- Why leading with desire converts better than leading with pain
- DOS keeps obstacles brief — a bridge, not the emotional core
- Ideal for emails you've avoided writing or that underperform
Conversion rate optimisation
YouTube
How to deliberately de-optimize buttons you don't want clicked
Joanna Wiebe
October 25, 2022
Conversion rate optimisation
9
Pricing psychology
6
- Reverse every CTA rule to make low-value buttons invisible.
- Muted colors and commitment-heavy copy kill unwanted clicks.
- De-optimizing one button lifts conversion on competing buttons.
Mirror your headline in your button copy to lift clicks
Joanna Wiebe
October 18, 2022
Copywriting
8
Conversion rate optimisation
7
- Mismatched button copy breaks the headline promise and kills clicks
- Echo your headline's value words directly in the button text
- A weak headline must be fixed before mirroring it helps
Button Copy That Neutralizes Anxiety and Lifts Conversions
Joanna Wiebe
October 11, 2022
Copywriting
9
Conversion rate optimisation
8
- Visitors treat buttons as closed doors hiding harder work.
- Click triggers and calls to value produce 10–34% lifts.
- Funnel-wide anxiety fixes drove 104% deeper homepage engagement.
Conversion rate optimisation
YouTube
How to reduce button friction and increase click-through rates
Joanna Wiebe
October 4, 2022
Conversion rate optimisation
10
Copywriting
7
- A single color change on one button drove a 95% CTR lift.
- Four pricing options kills conversions — three triggers the Goldilocks decision.
- Sticky sign-up bar lifted sign-ups 164% by removing button-hunt friction.
Identity & self-belief
YouTube
Why working in-house first makes you a better freelance copywriter
Joanna Wiebe
September 30, 2022
Identity & self-belief
8
Copywriting
6
- Clients edit your Word doc but won't touch a Photoshop file.
- In-house exposes you to 'just fluff it up' before clients do.
- Peer communities can replicate in-house calibration for freelancers.