Five value proposition formulas for writing stronger headlines

Joanna Wiebe August 23, 2023

• Five plug-and-play formulas turn your value prop into a headline
• Transformation formula: turn what they have into what they want
• Only highlight a differentiator if your prospect actually cares about it

How to handle too many copywriting leads at once

Joanna Wiebe August 17, 2023

• Competing demand is a closing tool when used with empathy.
• Never hold a slot — tell prospects exactly where they stand.
• A trusted overflow network means no lead ever goes unanswered.

How to match your client's brand voice in four steps

Joanna Wiebe August 16, 2023

• Always use raw, unedited client writing — not polished copywriter work.
• Three free tools objectively measure grade level, tone, and sentence style.
• A simple keyword cheat sheet keeps voice consistent across every draft.

Which industries pay best for freelance copywriters

Joanna Wiebe August 10, 2023

• Client margins matter more than industry when choosing copywriting work
• SaaS pays best due to structurally higher margins on digital products
• E-commerce works if clients sell high-ticket or high-volume products

Four tips for getting great client testimonials

Joanna Wiebe August 9, 2023

• Writing the testimonial yourself gets better results, faster.
• Three questions turn vague praise into specific, persuasive proof.
• No-endorsement contracts aren't a dead end — joint events work.

How to double your freelance income by saying no

Joanna Wiebe August 3, 2023

• Saying no to low-budget clients is how you double income
• Many prospect budgets are guesses — not fixed limits
• Explaining your process beats negotiating on price

Four KPIs to monitor for email campaigns

Joanna Wiebe August 2, 2023

• Four metrics cover the entire email funnel end to end.
• Open rate diagnoses subject lines; click-through rate diagnoses body copy.
• Average sales price reveals whether content drives high- or low-value buyers.

5 tips for researching blog content

Joanna Wiebe July 19, 2023

• Research is a continuous habit, not a pre-writing task.
• Clip one data point at a time to keep research reusable.
• Tags let you retrieve past research quickly, months later.

Productized services as a foot-in-the-door with SaaS clients

Joanna Wiebe July 13, 2023

• SaaS companies actively buy productized services — fast starts beat long retainers
• A $9.97 audit almost always converts to a much bigger project
• Keep scope narrow: website audit or async email strategy session

How to Write a Lead Nurturing Email in 5 Steps - Copyhackers

Joanna Wiebe July 12, 2023

How to write copy using Amazon review mining

Joanna Wiebe July 11, 2023

• Mine competitor book reviews, not your own product, to find real copy
• PAS framework shapes what to look for before you open a single review
• 20 minutes of scanning beats a boardroom brainstorm every time

Features vs benefits in copywriting: when to use each

Joanna Wiebe July 10, 2023

• Benefits sell outcomes; features just list specs.
• Steal benefit language directly from customer interviews.
• Switch to features only when prospects are ready to buy.

How to find copywriting clients by tapping your existing network

Joanna Wiebe July 7, 2023

• Start with your existing network: scan contacts for founders and business roles.
• Audit a contact's needs, then pitch why now is the right time.
• Use free 5 Day 5K Challenge or book Your First 1000 for fast revenue.

Five tips for getting SaaS emails approved by clients

Joanna Wiebe July 6, 2023

• Your client is the first approver — not the subscriber.
• A strict structural template governs most SaaS email layouts.
• Cut scary words and use wordplay to reduce friction and win approval.

Writing a mid-launch email that earns clicks on a slow Friday

Joanna Wiebe June 27, 2023

• Friday sends need voice and humor to replace launch-day urgency
• Naming the exact physical discomfort of buying normalises and converts
• A conditional 'if you've done this' structure pre-qualifies before the ask