Joanna Wiebe
About this creator
Joanna Wiebe specializes in conversion copywriting and customer-research-driven messaging that improves clarity and sales outcomes.
Why they're in the library
Included for expertise in conversion copywriting and customer-research-driven messaging that improves clarity and sales outcomes.
Showing 200 digests for Joanna Wiebe.
From corporate burnout to freelance social media agency founder
Joanna Wiebe
October 22, 2023
Case studies
10
Prospecting & outreach
7
Copywriting
6
- VOC research turned a $220 welcome sequence into a client breakthrough
- Every client since 2020 has stayed an average of 18 months
- Refunding a bad-faith client was a deliberate brand-protection strategy
Objection handling
YouTube
How to respond when clients edit your copy
Joanna Wiebe
October 12, 2023
Objection handling
9
Copywriting
8
- Clients edit on gut instinct — redirect them to data every time
- Ask why changes are being made before defending your copy
- Your research-backed guess outweighs their gut when no one knows for sure
Conversion Copywriting 101: Research, Structure, and Persuasion Techniques
Joanna Wiebe
October 11, 2023
Copywriting
10
Conversion rate optimisation
9
- Voice-of-customer research beats guessing — use surveys, reviews, and interviews
- Only 3% of visitors are ready to buy; write for their awareness stage
- The four Ps framework (promise, picture, proof, push) structures any sales page
Should you publish pricing on your freelance website?
Joanna Wiebe
October 5, 2023
- Pricing searchers are closer to buying than almost any other visitor.
- Publish a range with explanation — not a fixed price — to avoid anchoring low.
- Own your pricing keyword niche with a focused 800-word, search-optimised post.
Prospecting & outreach
YouTube
Four Proven Ways New Freelance Copywriters Find Paying Clients
Joanna Wiebe
October 4, 2023
Prospecting & outreach
9
Growth hacking
6
- Announcing your copywriting services to your existing network generates immediate leads.
- Brie Weber's targeted cold-pitch process achieves roughly 60% conversion rate.
- ADA formula in Facebook groups earned Abby Prendergast $10,000 in new projects.
Pricing psychology
YouTube
Freelance pricing: charge for value, not the client's budget
Joanna Wiebe
September 28, 2023
Pricing psychology
9
Pricing strategy
7
- Charging different rates for the same work destroys client trust
- Training compounds — don't discount it when setting your rate
- Negotiate by removing scope, never by discounting the work
Seven tips for writing effective email CTAs
Joanna Wiebe
September 27, 2023
Copywriting
9
Email marketing
8
- One CTA per email can lift sales by over 1,600%.
- Button placement, colour contrast, and whitespace decide clickability.
- Best practices are based on other audiences — always test your own.
Prospecting & outreach
YouTube
Six ways to handle "what are your rates?" on lead calls
Joanna Wiebe
September 21, 2023
Prospecting & outreach
9
Pricing psychology
8
SEO
5
- Leads ask about price early because they have a real budget and fear being burned.
- A hidden or public rate page pre-qualifies leads before any call happens.
- Charging more buys prep time — prep time makes you a consultant, not an executor.
8 lead generation ideas to grow your email list
Joanna Wiebe
September 20, 2023
Email marketing
9
Conversion rate optimisation
6
- Eight concrete tactics to trade value for email addresses
- Free trials with onboarding sequences can upsell to paid plans
- Quizzes and email courses are low-effort, high-retention list builders
Four tips to improve email open rates
Joanna Wiebe
September 13, 2023
- Tuesday and Thursday outperform Saturday for open rates
- Triggered emails tied to user actions stay relevant longer
- Shorter sequences under three days drive higher engagement
How to get clients to share copywriting results
Joanna Wiebe
September 7, 2023
Copywriting
9
Conversion rate optimisation
7
- Stop asking for results — implement the work and access them directly.
- A low open rate on one email can silently break an entire automation flow.
- Platform certifications take hours and turn implementation access into client proof.
Five tips for finding sales copy messages that convert
Joanna Wiebe
September 6, 2023
Copywriting
9
Prospecting & outreach
5
- Mine sales calls to learn what prospects need to hear first
- 3- and 4-star reviews beat 5-star for honest customer language
- Validate every insight across at least three data sources
Objection handling
YouTube
How to handle clients who demand copywriting results guarantees
Joanna Wiebe
August 31, 2023
Objection handling
9
Copywriting
6
- Why promising results exposes you to expectations you can't control
- A conditional rewrite guarantee beats an open-ended promise every time
- Clients pushing hard for guarantees at low cost are a red flag
5 Practical Tips for Wireframing Copy Effectively
Joanna Wiebe
August 30, 2023
- Use rectangles and gray placeholders to structure copy wireframes cleanly.
- Strip out all colour so clients stay focused on the copy itself.
- Consistent type sizing and proactive recommendations signal professionalism.
Objection handling
YouTube
How to tell existing clients you're raising your rates
Joanna Wiebe
August 24, 2023
Objection handling
7
Pricing strategy
6
- Just tell them directly — clients are already used to rate increases
- Explain why your rates are rising; gratitude sets the right tone
- Some clients will walk; that's expected and fine