Business models

Podcast

B2B vs B2C, hiring for sales, and bootstrapping a two-sided marketplace

Startups For the Rest of Us November 29, 2022

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Business models 8

B2B sales 7

Bootstrapping 6

• B2C's low price points make most marketing channels unaffordable
• Never hire a salesperson before your process is repeatable
• Build one marketplace side for 6–18 months before launching the other

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Content marketing

YouTube

Selling an online course on autopilot with an evergreen model

Sunny Lenarduzzi November 29, 2022

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Content marketing 9

Business models 6

• Why launch-based courses create stress that evergreen models eliminate
• YouTube search intent converts viewers into buyers faster than any other platform
• Specific niche content feeds the algorithm; broad content kills channel growth

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Founder interviews

Podcast

What Barnett Helzberg learned running a family business before selling to Buffett

Founders November 29, 2022

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Founder interviews 10

Bootstrapping 7

Hiring & recruitment 6

• Buffett skipped due diligence and closed the deal on instinct alone
• Cutting weak stores and product lines grew both revenue and profit
• Decisions compound across generations — your kids remember what you missed

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Copywriting

YouTube

Features vs benefits: lead with what the prospect needs to hear

Joanna Wiebe November 29, 2022

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Copywriting 9

Customer discovery 5

• The right sequencing depends on how far along the prospect is.
• Sales call recordings reveal the exact order prospects need information.
• Polished, obvious language is the most ignorable in real copy.

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Communication

Podcast

The Power and Purpose of Mentorship

Beyond the To-Do List - Productivity for Work and Life November 28, 2022

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Communication 8

Identity & self-belief 6

• Mentorship works best with clear goals, defined timelines, and a prepared agenda for meetings.
• Most mentors say yes because someone mentored them first and they want to pass it forward.
• Virtual mentorship—through podcasts, books, and social media—counts if you're intentional about learning.

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Pricing strategy

YouTube

Four ways to break through any SaaS revenue plateau

Rob Walling November 28, 2022

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Pricing strategy 8

Product-market fit 7

Growth hacking 6

• Calculate your exact plateau ceiling before you hit it.
• Churn is the death of SaaS — fix the root cause, not the symptom.
• Pricing is your biggest lever; most founders undercharge at launch.

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Deep work & focus

Podcast

Why Twitter won't be replaced and how to do deep work when you own your time

Deep Questions with Cal Newport November 28, 2022

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Deep work & focus 9

Processes & SOPs 6

• Mastodon can't replicate Twitter's engagement — and that's fine
• Three steps to kill the hyperactive hive mind inside your organisation
• Multi-scale planning turns autonomous schedules from anxiety into advantage

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