Four strategies to get 10 new clients in 30 days

Executive overview

Most businesses waste time on ads and funnels when their fastest growth comes from direct, personal outreach to people already paying attention. Four simple strategies — DM scripts, short emails, holiday offers, and referral requests — can convert warm audiences into paying clients without a single scheduled call.

The fastest path to new clients is a short, direct message to someone who already knows you exist.

The this-or-that DM framework

• Message recent followers on Instagram or LinkedIn with a simple two-option question.
• Ask: are you here for the content, or looking for help with [your value proposition]?
• If they want help, keep the conversation in chat — don't move to a call.
• Phone calls fill your calendar with unqualified leads; chat filters them naturally.
• DM "script" to Dan Martell on Instagram to see the framework in action.

The Spear email

• Spear = Short, Personal, Expects a Reply.
• Subject line: Location / Event Name — direct, like a message from a friend.
• Body: one or two sentences, first name, no details, ends with a question.
• Withholding details triggers replies; details and pricing come in the follow-up.
• Works for workshops, webinars, strategy sessions, or any offer.

Holiday offer design

• Global sales rise 10% in December — design an offer to capture that window.
• Three offer types: limited time (expires), discount (price reduction), freebie (bonus on purchase).
• Combine all three: discount on the service, plus a bonus if purchased within 48 hours.
• Send a heads-up email using the template: state the discount, name the freebie, set the deadline.

Referral request from existing clients

• Ask once a client has already received value — not before.
• Frame the ask around not wanting to get distracted by marketing.
• Ask who they care about, not just who they know — this narrows the list to warm names.
• Offer to do the outreach yourself using their name; don't ask them to make the introduction.
• Referrals convert faster because trust is already established.