What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

20 November 2023

This week's additions focus on strategy, leadership, and mindset, with new digests from Cameron Herold, GaryVee, and TK Kader. Highlights include Most COOs hit a ceiling after two company doubles LinkedIn organic reach is as underpriced as Facebook was in 2013

Showing 26 digests for 20 November 2023.

Business operating systems

YouTube

How CEOs balance entrepreneurial energy with vision, family, and business structure

Cameron Herold November 22, 2023


Business operating systems 9
Management 8
Resilience & grit 7
  • Bipolar traits and ADD are entrepreneur superpowers — if you manage the downside
  • Separate business units with their own vision or you'll lie to yourself about performance
  • Write a vivid vision for your marriage before scaling kills it

AI strategy & adoption

YouTube

Why banning ChatGPT from your company is a mistake

Dylan Davis November 22, 2023


AI strategy & adoption 9
Automation & tools 6
  • LLM data leakage odds are roughly one in a million
  • Blocking AI tools costs 14–34% productivity per employee per hour
  • RAG architectures carry a genuinely higher leakage risk than base LLMs

Business models

Podcast

Tom Murphy and Capital Cities: how a rowboat beat the QE2

Founders November 22, 2023


Business models 10
Long-term planning 9
Capital allocation 8
  • A rowboat outran the QE2: focus beats scale over 30 years
  • Buying ABC at 100% of enterprise value — and doubling margins in two years
  • Why Murphy treated every new hire as a $3 million lifetime decision

Social media

YouTube

Social media marketing, attention arbitrage, and building business conviction

GaryVee November 22, 2023


Social media 9
Content marketing 8
Paid ads 7
  • Social moved from follower lists to interest graphs — content beats audience size.
  • Turn viral organic posts into conversion ads — brand meets performance.
  • Stop convincing the unconvincible; find the small group that already agrees.

Iteration & feedback loops

Podcast

How small product tweaks create massive social change

Masters of Scale November 21, 2023


Iteration & feedback loops 9
Customer discovery 7
Founder interviews 6
  • One rule — women message first — cut harassment and rewrote dating norms.
  • Users hijacked Bumble for friendship and networking, spawning two new products.
  • Ship the tweak, then watch: Bumble's 24-hour asymmetry bug was caught and fixed fast.

SEO

YouTube

On-page SEO: the three Cs framework for SERP visibility

Semrush November 21, 2023


SEO 10
Automation & tools 6
  • Weak on-page SEO undermines every other SEO investment you make.
  • Three Cs framework: content clarity, code cleanliness, connection capital.
  • Internal link distribution is as important as backlink authority.

Case studies

Podcast

How Boot.dev grew from $6k to $110k monthly revenue in 15 months

Startups For the Rest of Us November 21, 2023


Case studies 9
Niche selection 8
Unit economics 6
  • Back-end learning was ignored — that gap became Boot.dev's entire moat.
  • Zero growth for a year until rebranding, niching, and ditching a non-developer marketer.
  • Net revenue and MRR diverge sharply — why LTV is the only metric that matters here.

Business models

YouTube

How a scalable online business runs without you during maternity leave

Sunny Lenarduzzi November 21, 2023


Business models 9
Processes & SOPs 7
Work-life balance 6
  • Business generated multiple seven figures while founder was completely offline.
  • Packaging expertise into a program detaches income from your time.
  • The mother-or-career binary is a narrative — entrepreneurship breaks it.

Hiring & recruitment

YouTube

Hiring the right COO for each stage of company growth

Cameron Herold November 20, 2023


Hiring & recruitment 9
Long-term planning 5
  • The COO who scales you to $100M can't take you to $450M.
  • Match the COO to your stage, not just their resume.
  • Two early-stage COO types: the partner and the confidant.

Goal setting

Podcast

How to set and achieve transformative goals using reverse goal setting

Deep Questions with Cal Newport November 20, 2023


Goal setting 10
Productivity & habits 7
Long-term planning 6
  • Work backwards from your goal — every link must be evidence-based
  • Hidden choke points and random-outcome steps derail most ambitious plans
  • Passion is cultivated through discipline and curiosity, not pre-discovered

Case studies

YouTube

How to operate and scale a business: lessons from building Carta

GaryVee November 20, 2023


Case studies 10
Management 9
Processes & SOPs 7
  • Why pausing all sales for three months saved the company
  • Never surprise your board — make them bored instead
  • Middle managers are the oppressed middle class of growing organizations

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