What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

6 March 2023

This week's additions focus on mindset, marketing, and finance, with new digests from Lenny's Podcast Product Career Growth, TK Kader, and Neil Patel. Highlights include Both grew up middle-class in India with no early computer access; tech gave them careers, each other, and a path to Sil… AI resets the playing field — startups can now challenge entrenched SaaS giants.

Showing 31 digests for 6 March 2023.

Case studies

Podcast

The IPL: How cricket built the world's second-largest sports league

Business Breakdowns March 8, 2023


Case studies 9
Business models 8
Unit economics 6
  • Indian players banned from rival leagues give the IPL an unbeatable cornered resource
  • Franchise salary cap of $13M against $60M media revenue creates extraordinary operating leverage
  • The player auction engineers competitive balance — any team can win, so everyone keeps watching

Automation & tools

YouTube

Building a client CRM and appointment tracker in SmartSuite

Layla at ProcessDriven March 8, 2023


Automation & tools 9
Sales systems & CRM 7
Processes & SOPs 5
  • Repurpose a patient management template — no coaching template exists yet
  • Link client priorities to specific appointments for full session history
  • Integrate Typeform or HubSpot to auto-create clients and appointments

Delegation

YouTube

How to fully empower leaders by passing the baton

Bill Gallagher March 7, 2023


Delegation 9
Management 5
  • Having management systems isn't the same as letting go
  • Nine months of asking questions replaced reflexive problem-solving
  • Real test: a month away with the team running growth alone

Hiring & recruitment

YouTube

Why every CEO needs a trusted second in command

Cameron Herold March 7, 2023


Hiring & recruitment 9
Management 7
Processes & SOPs 6
  • Hire a COO at 100 staff — an EA fills the gap before that
  • The right COO complements your weaknesses, not your strengths
  • Employee net promoter score beats every other company metric

SEO

YouTube

How to monetize free fitness content using SEO

Semrush March 7, 2023


SEO 9
Content marketing 7
  • Keyword difficulty ~70, volume ~5K is the small-site sweet spot.
  • Plan the keyword before filming — not after publishing.
  • Free content scaled to 500K monthly views and six-figure revenue.

Time management

YouTube

Five productivity strategies for designing your time by default

Dan Martell March 7, 2023


Time management 8
Productivity & habits 7
  • Schedule big rocks first — reactive work fills every gap if you don't
  • Multitasking costs 3–4× more time than batching similar tasks
  • A Sunday calendar review prevents a week of misaligned busy-work

Case studies

Podcast

How BlueTick went from struggling side hustle to profitable SaaS

Startups For the Rest of Us March 7, 2023


Case studies 9
Pivoting 7
B2B sales 5
  • One agency trial — executed well — triggered 500x email volume growth
  • Expansion revenue, not marketing, drove MRR doubling in three months
  • Being solo let Mike make commitments no larger competitor could offer

Resilience & grit

YouTube

iPhone vs. DSLR for vlogging: just start creating content

GaryVee March 7, 2023


Resilience & grit 9
Identity & self-belief 8
Bootstrapping 6
  • Your phone is good enough — stop waiting for better gear
  • Live below your means; 95% of startup investments go to zero
  • Saying yes to new technology is a rare and powerful edge

Compliance & regulation

YouTube

Pregnant Workers Fairness Act: what employers need to know

HR Party of One March 7, 2023


Compliance & regulation 10
  • Employers with 15+ staff must now accommodate pregnant workers by law.
  • FMLA's 50-employee threshold misleads many smaller companies into non-compliance.
  • Maternity leave is medical recovery — not vacation — set that expectation.

Productivity & habits

Podcast

How asking the right questions builds mental fitness

Beyond the To-Do List - Productivity for Work and Life March 6, 2023


Productivity & habits 9
Identity & self-belief 7
  • Autopilot is the default — questions are the override mechanism.
  • A three-step framework: get clear, get intentional, expand possibility.
  • Five minutes of daily check-ins outperforms hours of occasional reflection.

Paid ads

YouTube

Five PPC strategies to improve campaign ROI

Neil Patel March 6, 2023


Paid ads 9
  • Remarketing visitors are 70% more likely to buy than cold audiences.
  • Transfer learnings across platforms to make every channel more efficient.
  • Mobile landing pages need different design, not just a scaled-down desktop version.

Unit economics

YouTube

SaaS sales and marketing metrics every founder must track

Rob Walling March 6, 2023


Unit economics 9
Conversion rate optimisation 8
B2B sales 7
  • Visitor-to-trial conversion benchmarks differ sharply with or without credit card
  • Net negative churn: grow MRR without adding a single new customer
  • NPS and CSAT measure long-term vs short-term customer happiness differently

Productivity & habits

Podcast

Why reading physical books is essential for deep thinking

Deep Questions with Cal Newport March 6, 2023


Productivity & habits 8
Deep work & focus 7
  • Digital skimming physically prevents empathy, inference, and critical thought.
  • Screen reading rewires the brain toward pre-literate, tribal reactivity.
  • Seven concrete steps to build — or rebuild — a serious reading habit.

Case studies

YouTube

Lessons from 1,000 startup investments: what Plug and Play learned

EO March 6, 2023


Case studies 10
Fundraising & VC 7
Hiring & recruitment 6
  • After 1,000 investments, people matter more than the idea
  • Failure pattern-matching beats success stories as an investor edge
  • Missed Airbnb at $2M valuation — a $200M lesson in risk aversion

Origin stories

Podcast

Ray Kroc and the making of McDonald's: franchise, real estate, and obsession

Founders March 6, 2023


Origin stories 10
Business models 8
Fundraising & VC 5
  • Owning land — not burgers — is what actually built McDonald's empire.
  • Kroc signed away 1.4% of a 15-cent hamburger and nearly went broke.
  • Total obsession destroyed every personal relationship Kroc had.

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