3 April 2023
This week's additions focus on mindset, strategy, and marketing, with new digests from Lenny's Podcast Product Career Growth, Rob Walling, and Starter Story. Highlights include Why MVP means something completely different when safety failures kill people Skip Type 1 — go straight to Type 2 for enterprise credibility
Showing 33 digests for 3 April 2023.
How Titan built India's most profitable jewelry business
Business Breakdowns
April 5, 2023
Business models
8
Unit economics
6
Titan earns twice rivals' gross margins by selling design, not gold
Three franchise models deliver 60–90% store-level returns on capital
Gold-on-lease at 3% vs rivals' 12% creates a structural profit gap
Automation & tools
YouTube
SmartSuite mobile app: a field worker's walkthrough
Layla at ProcessDriven
April 5, 2023
My Work tab is your field command centre — live tasks and overdue items
Add photos, comments, and new fields directly from your phone on-site
Use SmartSuite forms for faster structured data entry in the field
Competitive analysis
Podcast
How to build a second billion-dollar business using power theory
Acquired
April 4, 2023
Competitive analysis
9
Business models
7
Half of S&P 100 profits come from non-original businesses.
Expanding inside your power umbrella is radically lower risk.
Co-action — new need, shared skills — drives 90% of new corporate value.
Content marketing
YouTube
Writing informational blog posts that quietly generate affiliate revenue
Ahrefs
April 4, 2023
Content marketing
9
SEO
7
Copywriting
5
How-to posts can earn commissions without looking like sales content
Search intent determines format — not the keyword wording alone
Product-led content embeds affiliate links where they genuinely solve problems
How Angela Ahrendts united global teams at Burberry and Apple
Masters of Scale
April 4, 2023
Culture building
9
Communication
7
Founder interviews
5
A logo rallies no one — mission plus human contact does.
She gave Burberry skeptics a generous exit or full commitment.
Burberry hit double-digit growth six months after the all-in offsite.
Breaking out of a life rut by defining success on your own terms
Beyond the To-Do List - Productivity for Work and Life
April 4, 2023
Goal setting
9
Identity & self-belief
7
Feeling trapped despite ticking every success box is the real rut
Most people are living someone else's definition of success on autopilot
The RUT framework: Recognize, Understand, Take action and measure
Pricing strategy, idea validation, and SaaS career advice from Rob Walling
Startups For the Rest of Us
April 4, 2023
Pricing strategy
9
Customer discovery
7
Pricing psychology
6
Zero churn at B2B often means you're undercharging, not thriving.
Seat-based pricing only works when each login shows different data.
Enterprise deals below $25k–$35k rarely justify procurement overhead.
Productivity & habits
YouTube
A minimalist planning system for running a business without constant hustle
Sunny Lenarduzzi
April 4, 2023
Productivity & habits
9
Processes & SOPs
6
Why planning 12 months at once prevents shiny-object syndrome
Themed weeks beat daily to-do lists for staying focused
Three questions that eliminate most tasks from your list
Identity & self-belief
YouTube
Pursue what you love, live within what it pays
GaryVee
April 4, 2023
Identity & self-belief
9
Pricing strategy
6
Founder interviews
5
Most people already know their passion — they just talk themselves out of it.
Downsizing your lifestyle is what makes a career change financially possible.
Trying and failing eliminates 'what if' — that's its own form of winning.
Identity & self-belief
YouTube
Critical thinking and human voice are the real edge in an AI world
GaryVee
April 4, 2023
Identity & self-belief
7
Vision & mission
6
Hiring & recruitment
5
AI commoditises execution — the idea and the prompt quality still win
Schools banning AI optimise for memorisation, not critical thinking
When heart and head align, hesitation is just insecurity
How to write affiliate blog posts that rank and convert
Ahrefs
April 3, 2023
Business models
9
Content marketing
8
Closing techniques
7
Three post types cover all commercial affiliate content with repeatable structures
Match content depth to intent: skimmers vs. near-ready buyers need different formats
Linking posts into product clusters multiplies ranking signals across the whole site
Affiliate content ratio: how much informational vs. commercial content to create
Ahrefs
April 3, 2023
Pure commercial sites fail without exceptional, backlink-earning reviews
Informational content ranks easily but caps affiliate revenue potential
Any roughly equal split (40/60 to 60/40) is the practical target
AI tools & automation
YouTube
AI tools for content strategy: what works and what to avoid
Neil Patel
April 3, 2023
AI tools & automation
9
Content marketing
8
SEO
6
Mass-producing AI content actively hurts your search and social reach
Spend 80% of your time promoting content, not creating it
AI won't replace marketers soon — it will shrink team headcount gradually
Hiring & recruitment
YouTube
How to hire and integrate a strong COO
Cameron Herold
April 3, 2023
Hiring & recruitment
9
Delegation
6
Your basket of tasks you hate defines exactly what COO to hire.
The first 90 days: observe, stress-test, then win small — in that order.
Most COOs don't scale 10x — plan to replace them when the season ends.
Identity & self-belief
YouTube
How your environment sets your limits — and how to raise them
Dan Martell
April 3, 2023
Identity & self-belief
9
Resilience & grit
6
Communication
5
Willpower failures are almost always environment failures.
Audit your circle: cut drains, create space for builders.
Deliberately move into rooms where you feel like the small player.