Pricing strategy

YouTube

Four secrets to creating an online course that actually sells

Sunny Lenarduzzi November 14, 2023

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Pricing strategy 8

Business models 7

Niche selection 7

• Broad topics kill sales — one specific transformation drives consistent revenue.
• Undercharging repels serious clients and caps your income ceiling.
• Client results beat sales skills: build a program that works, proof follows.

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Productivity & habits

Podcast

12 learnable habits that separate top leaders from everyone else

Beyond the To-Do List - Productivity for Work and Life November 13, 2023

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Productivity & habits 9

Identity & self-belief 6

• 93% of people think they're self-aware — almost none actually are
• AI will replace knowledge work; human habits become the only differentiator
• A five-item daily list, done consistently, puts you ahead of most people

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Hiring & recruitment

YouTube

How to find and hire the best AI marketers for your team

Neil Patel November 13, 2023

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Hiring & recruitment 8

AI strategy & adoption 6

• Target people already publicly sharing AI marketing results and case studies.
• Build relationships over months before recruiting — never pitch too early.
• Engineers who built AI tools often outperform traditional marketers as hires.

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Management

YouTube

How companies must restructure leadership as they scale

Cameron Herold November 13, 2023

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Management 9

Business operating systems 6

• Managers who got you to 30 employees won't get you to 100
• Co-founders hitting their ceiling need a new seat, not removal
• Past 50 people, COOs must shift from tiebreaker to facilitator

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Deep work & focus

Podcast

The Deep Life Stack 2.0: a two-stage framework for escaping digital distraction

Deep Questions with Cal Newport November 13, 2023

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Deep work & focus 10

Productivity & habits 9

Resilience & grit 6

• Why fixing screen habits fails without overhauling your whole life
• Two distinct stages: become capable first, then cultivate depth
• Your brain withholds motivation until it has a credible plan — not courage

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Growth hacking

YouTube

LinkedIn and leadership: the marketing and growth opportunity for B2B businesses

GaryVee November 13, 2023

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Growth hacking 9

Delegation 8

Hiring & recruitment 6

• LinkedIn is still underpriced — post daily before competitors catch on
• Ego and profit extraction are the real reasons businesses don't scale
• You need a number two; without one, you're one bad month from crisis

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