20 May 2024
This week's additions focus on mindset, marketing, and strategy, with new digests from TK Kader, GaryVee, and The Daily Stoic. Highlights include Non-monetary incentives beat cash rewards every time in B2B referrals. Attention is the one asset every goal — any goal — requires first
Showing 35 digests for 20 May 2024.
Content marketing
YouTube
How top creators use psychology to engineer viral content
Brett Malinowski
May 23, 2024
Content marketing
9
Copywriting
8
The first 90 seconds of a video is pure psychological architecture.
Effective truth conveys more meaning in fewer words — by design.
Daily writing is what makes top creators sound effortlessly articulate.
Founder interviews
YouTube
Six years and $1.5M of their own money to build an autonomous floor robot
EO
May 23, 2024
Founder interviews
9
MVP & prototyping
7
Bootstrapping
5
Camera-only sensors cut complexity — more sensors multiply failure points exponentially
A prior Google acquisition taught them cool tech without a real problem is just a feature
Market risk, not technology risk, is what kills hardware startups
Identity & self-belief
YouTube
Self-awareness and confidence: what they don't teach you in business school
GaryVee
May 23, 2024
Identity & self-belief
9
Resilience & grit
7
Productivity & habits
5
Eighth-place trophies trained a generation to fear losing.
Insecurity can reach the top — but it's miserable and unsustainable.
Your 20s are the lowest-risk window for high-stakes experimentation.
How to handle awkward hygiene and conduct conversations at work
HR Party of One
May 23, 2024
Lead with care, not complaints — frame issues as supportive check-ins.
Never name who complained; protect sources in every sensitive conversation.
Bad breath and body odour can be medical — never assume poor hygiene.
Branding and growth advice for early-stage consumer product founders
How I Built This with Guy Raz
May 23, 2024
Branding
9
Growth hacking
7
Niche selection
6
Customers buy on feeling — your brand must deliver it first
Radical niche focus beats broad appeal for early-stage brands
Military families are the overlooked goldmine for a recordable book device
Automation & tools
YouTube
Build a No-Code Work Order System With SmartSuite and Softr
Layla at ProcessDriven
May 23, 2024
Automation & tools
9
No-code & low-code
7
Replace paper work orders with a relational SmartSuite database in minutes.
Softr connects SmartSuite, Stripe, and other tools into one custom app.
Customers self-serve orders and billing; field techs see only their tasks.
Hiring & recruitment
YouTube
Building a great employee experience to drive customer loyalty
Bill Gallagher
May 22, 2024
Hiring & recruitment
9
Customer experience
7
Culture building
6
Leaders choose their employees' five closest colleagues — choose badly, rock stars leave.
A botched service recovery creates more loyalty than a flawless transaction.
Train the whole person: mortgage sessions, parenting clubs, fitness — at near-zero cost.
Bajaj Finance: how India's largest non-bank lender built a 1000x compounder
Business Breakdowns
May 22, 2024
Case studies
9
Business models
8
Unit economics
6
Zero-interest loans to consumers generate 20%+ IRR for Bajaj.
200 billion customer data points power fully automated 90-second loan approvals.
1000x share price compounded by lowest-cost funds and 22% ROE at scale.
Social media marketing strategy for brands and creators in 2024
GaryVee
May 22, 2024
Social media
10
Copywriting
8
Business models
5
One TikTok post can sell out a product nationally — no TV commercial can.
Brand guidelines and TV-era processes are the enemy of social media effectiveness.
Mascots, platform-native copy, and daily listening beat any agency strategy.
When CEOs should speak out: leadership, DEI, and campus protests
Masters of Scale
May 21, 2024
Communication
9
Management
6
A preference you won't defend publicly is not a principle.
Dropping DEI labels without reaffirming diversity commitment is a betrayal.
Campus protest extremes hide the 80% who want civil dialogue.
Identity & self-belief
Podcast
How to advocate for your needs and reclaim personal agency
Beyond the To-Do List - Productivity for Work and Life
May 21, 2024
Identity & self-belief
9
Work-life balance
7
Self-trust — not self-love — is what actually changes how you treat yourself
One blocked path doesn't mean a need can't be met — diversify strategies
Small acts of self-advocacy (correcting your name, the wrong coffee) build agency
Investing in people: the Liberman brothers' bet on founders themselves
Silicon Valley Girl
May 21, 2024
Fundraising & VC
9
Business models
7
Founders with a prior exit are 6.5x more likely to build a unicorn.
Buy a stake in the person, not the company — across all future ventures.
60% growth is success; 2.4x year-over-year makes you superhuman.
TRM not TAM, acquiring a competitor, and finding a developer co-founder
Startups For the Rest of Us
May 21, 2024
Business models
9
Hiring & recruitment
7
Pricing strategy
6
Why TAM is useless for bootstrappers — use Total Reachable Market instead
Acquiring a competitor costs more in time than money; expect 30–80% customer migration
No technical co-founder means 80% chance of painful, recurring engineering struggles
The one commitment leaders must make to break through the ceiling
EOS Worldwide
May 21, 2024
Communication
9
Management
7
Prospecting & outreach
6
Hidden dishonesty in a team cost one leader $150,000
Speed of vulnerability directly determines speed of breakthrough
Ten concrete actions to become more open, honest, and vulnerable
How to win at social media marketing in the interest-graph era
GaryVee
May 21, 2024
Social media
10
Growth hacking
8
Resilience & grit
6
Interest-graph algorithms have made follower counts largely irrelevant
Hyper-specific audience cohorts outperform broad demographic targeting every time
Test content organically first, then amplify with paid spend — never guess upfront