What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

10 February 2025

This week's additions focus on mindset, strategy, and marketing, with new digests from Rob Walling, TK Kader, and The Daily Stoic. Highlights include Social media posting is not marketing — it doesn't move the needle Only 3% of your market is buying now — content must serve the other 97%.

Showing 51 digests for 10 February 2025.

Deep work & focus

Podcast

Designing workflow to let high-value knowledge workers cook

Deep Questions with Cal Newport February 10, 2025


Deep work & focus 9
Productivity & habits 7
Processes & SOPs 5
  • Why digital tools drag every knowledge worker toward permanent distraction
  • Two-step cooking model: reduce responsibilities, consolidate what remains
  • Letting even a few people cook challenges the busyness-as-productivity regime

Branding

YouTube

How Valentine's Day became a billion-dollar industry

StoryBrand With Donald Miller February 10, 2025


Branding 9
AI strategy & adoption 7
Content marketing 6
  • Why a pagan fertility festival became a $2 billion candy market
  • The Industrial Revolution was Valentine's Day's real turning point
  • Premeditated attention beats expensive gifts every time

Origin stories

Podcast

Leon Hess: how a 19-year-old built a $53 billion oil empire

Founders February 10, 2025


Origin stories 10
Business models 7
Processes & SOPs 6
  • Started with one used truck selling oil refineries threw away
  • Built the western hemisphere's largest refinery using regulatory loopholes
  • Ran a $53B empire with the detail obsession of a corner-store owner

Case studies

Podcast

How Michelle Wahler bootstrapped Beyond Yoga to a $400M exit

How I Built This with Guy Raz February 10, 2025


Case studies 10
Bootstrapping 8
Business models 7
  • Wholesale treated as paid marketing, not a compromise.
  • Refusing investors preserved the values that drove the acquisition.
  • A single fabric discovery — ignored as too expensive — became the brand's signature.

Communication

Podcast

How Atlassian's Dom Price makes difficult conversations easier

How I Work February 10, 2025


Communication 9
  • Calling it 'difficult' creates the problem before you start
  • Ask more than you tell — curiosity beats persuasion every time
  • Bad news doesn't improve with time; delay turns it into an ambush

Resilience & grit

Podcast

Stoic wisdom on desire and anger as fuel

The Daily Stoic February 10, 2025


Resilience & grit 9
Motivation 6
  • Desire is a machine built to reach, never to hold.
  • Anger fuels short-term wins but corrodes everything long-term.
  • Seneca: even justified anger makes you look insane, not powerful.

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