This week's additions focus on strategy, founder stories, and marketing, with new digests from TK Kader, Silicon Valley Girl, and KeyPersonOfInfluence. Highlights include Conversion rates between funnel stages reveal what revenue hides 500M monthly views earns only $150k — brand deals keep the lights on

Content marketing

YouTube

10 marketing tools that save hours of work each week

Neil Patel April 18, 2022

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Content marketing 9

AI tools & automation 7

SEO 6

• Cut 10–40% of weekly marketing work time with the right tools
• AI content tools replace four hours of keyword research per topic
• Free tools cover SEO, stock images, and ad competitive research

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Paid ads

YouTube

Five strategies for video ads that convert cold audiences

Dan Martell April 18, 2022

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Paid ads 9

Copywriting 8

Branding 6

• Open with pain, not benefits — you have two seconds
• The PAS flow (pain, agitate, solution) drives every conversion
• Silent viewers buy through metacopy, not the video itself

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Productivity & habits

Podcast

Fixing the internet, managing seasons, and avoiding burnout

Deep Questions with Cal Newport April 18, 2022

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Productivity & habits 9

Work-life balance 7

Processes & SOPs 6

• Twitter is a Coliseum, not a town square — the like button broke democracy.
• Seasonal jobs need three distinct modes: steady state, intense, recovery.
• Burnout from overload has one cure: remove things, not add systems.

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