EOS Vision Component: aligning your organisation on direction and goals

Executive overview

Many businesses struggle because their teams lack a shared understanding of where the organisation is headed. The Vision Component is one of EOS's Six Key Components, designed to get everyone 100% on the same page.

It uses eight questions to build a unified vision — from core values through to quarterly priorities.

A clear, shared vision is the foundation for aligned execution across every level of your organisation.

What the Vision Component covers

• Defines core values and core focus for the organisation
• Sets a 10-year target and supporting marketing strategy
• Breaks the 10-year target into a 3-year picture and a 1-year plan
• Translates annual goals into quarterly rocks (near-term priorities)
• Surfaces and aligns on issues that need solving to achieve the vision