What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

6 May 2024

This week's additions focus on mindset, marketing, and founder stories, with new digests from Lenny's Podcast Product Career Growth, Rob Walling, and Starter Story. Highlights include Output quality — not product impact — is what actually drives PM career growth. Mailchimp's freemium model launched by accident due to a missed deadline.

Showing 32 digests for 6 May 2024.

Founder interviews

YouTube

What Filip Kaliszan learned building Verkada to $3.5B

EO May 9, 2024


Founder interviews 10
MVP & prototyping 6
Culture building 6
  • Limited runway forced an early launch that rewrote the product roadmap.
  • Each new product line runs as an isolated, self-sufficient pod.
  • Past 50 people, leaders must actively communicate who they are.

Content marketing

YouTube

Behind the scenes recording the Day Trading Attention audiobook

GaryVee May 9, 2024


Content marketing 9
AI tools & automation 6
  • Same content needs different copy and tone on every platform
  • Attention is local and now — market for today, not tomorrow
  • Voice cloning will replace the 3-day audiobook grind within years

Processes & SOPs

YouTube

How to implement your organisation's first HRIS

HR Party of One May 9, 2024


Processes & SOPs 9
Management 6
  • Treat implementation like PB&J instructions — detail gaps cause failures
  • Poor customer service is the most damaging HRIS pain point
  • Structure rollout across three phases: before, during, and after

Founder interviews

Podcast

Gary Erickson of Clif Bar advises three early-stage founders

How I Built This with Guy Raz May 9, 2024


Founder interviews 9
Competitive analysis 7
Bootstrapping 5
  • Attack a named competitor directly — lawsuits can become free PR.
  • Co-op ownership gives Etsy rivals a story; gifts give them a hook.
  • A demo product that sells itself still needs one great sales hire.

Automation & tools

YouTube

SmartSuite for Project Management? You NEED to use this feature...

Layla at ProcessDriven May 9, 2024


Automation & tools 10

Bootstrapping

YouTube

How bootstrapped companies scale fast without venture capital

Bill Gallagher May 8, 2024


Bootstrapping 9
Culture building 8
Growth hacking 6
  • Top 1% of Inc 5000 bootstrapped companies all mastered one growth channel.
  • Culture beats credentials — professional hires from big firms consistently failed.
  • The CEO is the company's growth ceiling: level up or step aside.

Founder interviews

Podcast

Choosing greatness: Paul Rabil on performance, identity, and letting go

The Daily Stoic May 8, 2024


Founder interviews 10
Identity & self-belief 9
Resilience & grit 8
  • Holding high expectations and genuine appreciation simultaneously is elite's hardest skill
  • The '100 shots every day' principle — and what your equivalent rep actually is
  • Letting go of past identity is not optional; it's the prerequisite for what comes next

Long-term planning

Podcast

How WNBA Commissioner Cathy Engelbert is scaling women's basketball

Masters of Scale May 7, 2024


Long-term planning 9
Growth hacking 8
Management 6
  • Why Caitlin Clark's arrival is a once-in-a-generation commercial opportunity
  • Pay disparity is real — but total comp tells a different story
  • Crisis after crisis forged Engelbert's bold, scenario-first leadership style

Copywriting

YouTube

How to write calls to action that actually convert

Semrush May 7, 2024


Copywriting 8
Conversion rate optimisation 7
Funnels 6
  • Above-the-fold CTAs perform 317% better than below-the-fold ones.
  • Match CTA language to funnel stage — soft for awareness, direct for purchase.
  • Ignore best-practice rules; A/B test until your data decides.

Founder interviews

Podcast

Rob Walling's 2024 mid-year update: burnout recovery and business progress

Startups For the Rest of Us May 7, 2024


Founder interviews 8
Resilience & grit 7
Niche selection 6
  • Seven trips in 12 weeks caused burnout; two weeks off fixed it
  • Orthogonal SaaS — targeting a specific job title — outperforms true horizontal
  • SaaS Playbook nearing 24k copies sold in under a year

Case studies

Podcast

Ivar Kreuger: The match monopoly fraudster who reshaped financial regulation

Founders May 7, 2024


Case studies 10
Fundraising & VC 7
Business models 6
  • Legitimate monopoly empire destroyed by greed that survival couldn't justify
  • Incentives explain every enabler: bankers, auditors, directors all looked away
  • Invented dual-class B shares and other financial structures still used today

Social media

YouTube

Attention, live shopping, and the rise of AI influencers

GaryVee May 7, 2024


Social media 7
AI strategy & adoption 6
Motivation 5
  • AI virtual influencers will displace human influencers within a decade.
  • Live-stream shopping is still pre-dawn in Western markets — act now.
  • Free social distribution is a window that will close; use it.

Resilience & grit

YouTube

FLSA duties test: exempt vs non-exempt employee classification

HR Party of One May 7, 2024


Resilience & grit 9
Identity & self-belief 8
Motivation 5
  • Misclassification can trigger double back pay if a court rules it intentional.
  • Exempt salary threshold raised to $1,059/week — six categories must each meet separate criteria.
  • Shipcom paid what was owed but still lost in court, paying double.

Deep work & focus

Podcast

How play and humor fuel creativity and innovation

Beyond the To-Do List - Productivity for Work and Life May 6, 2024


Deep work & focus 8
Productivity & habits 6
  • Play is a state of mind, not silly activities—applies to any serious work
  • Non-obvious connections between unrelated ideas drive both humor and creativity
  • Give people choice and appropriate challenge levels to unlock their creative potential

Case studies

YouTube

From hedge fund trader to $500k/month writing portfolio

Brett Malinowski May 6, 2024


Case studies 10
Content marketing 8
Prospecting & outreach 7
  • Ghostwriting beats audience-building for beginners — get paid immediately.
  • A five-day email course converts 6x better than a PDF lead magnet.
  • Loss-aversion cold outreach: lead with money left on the table.

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