6 May 2024
This week's additions focus on mindset, marketing, and founder stories, with new digests from Lenny's Podcast Product Career Growth, Rob Walling, and Starter Story. Highlights include Output quality — not product impact — is what actually drives PM career growth. Mailchimp's freemium model launched by accident due to a missed deadline.
Showing 32 digests for 6 May 2024.
Founder interviews
YouTube
What Filip Kaliszan learned building Verkada to $3.5B
EO
May 9, 2024
Founder interviews
10
MVP & prototyping
6
Culture building
6
Limited runway forced an early launch that rewrote the product roadmap.
Each new product line runs as an isolated, self-sufficient pod.
Past 50 people, leaders must actively communicate who they are.
Content marketing
YouTube
Behind the scenes recording the Day Trading Attention audiobook
GaryVee
May 9, 2024
Content marketing
9
AI tools & automation
6
Same content needs different copy and tone on every platform
Attention is local and now — market for today, not tomorrow
Voice cloning will replace the 3-day audiobook grind within years
How to implement your organisation's first HRIS
HR Party of One
May 9, 2024
Processes & SOPs
9
Management
6
Treat implementation like PB&J instructions — detail gaps cause failures
Poor customer service is the most damaging HRIS pain point
Structure rollout across three phases: before, during, and after
Founder interviews
Podcast
Gary Erickson of Clif Bar advises three early-stage founders
How I Built This with Guy Raz
May 9, 2024
Founder interviews
9
Competitive analysis
7
Bootstrapping
5
Attack a named competitor directly — lawsuits can become free PR.
Co-op ownership gives Etsy rivals a story; gifts give them a hook.
A demo product that sells itself still needs one great sales hire.
Automation & tools
YouTube
SmartSuite for Project Management? You NEED to use this feature...
Layla at ProcessDriven
May 9, 2024
How bootstrapped companies scale fast without venture capital
Bill Gallagher
May 8, 2024
Bootstrapping
9
Culture building
8
Growth hacking
6
Top 1% of Inc 5000 bootstrapped companies all mastered one growth channel.
Culture beats credentials — professional hires from big firms consistently failed.
The CEO is the company's growth ceiling: level up or step aside.
Founder interviews
Podcast
Choosing greatness: Paul Rabil on performance, identity, and letting go
The Daily Stoic
May 8, 2024
Founder interviews
10
Identity & self-belief
9
Resilience & grit
8
Holding high expectations and genuine appreciation simultaneously is elite's hardest skill
The '100 shots every day' principle — and what your equivalent rep actually is
Letting go of past identity is not optional; it's the prerequisite for what comes next
Long-term planning
Podcast
How WNBA Commissioner Cathy Engelbert is scaling women's basketball
Masters of Scale
May 7, 2024
Long-term planning
9
Growth hacking
8
Management
6
Why Caitlin Clark's arrival is a once-in-a-generation commercial opportunity
Pay disparity is real — but total comp tells a different story
Crisis after crisis forged Engelbert's bold, scenario-first leadership style
How to write calls to action that actually convert
Semrush
May 7, 2024
Copywriting
8
Conversion rate optimisation
7
Funnels
6
Above-the-fold CTAs perform 317% better than below-the-fold ones.
Match CTA language to funnel stage — soft for awareness, direct for purchase.
Ignore best-practice rules; A/B test until your data decides.
Founder interviews
Podcast
Rob Walling's 2024 mid-year update: burnout recovery and business progress
Startups For the Rest of Us
May 7, 2024
Founder interviews
8
Resilience & grit
7
Niche selection
6
Seven trips in 12 weeks caused burnout; two weeks off fixed it
Orthogonal SaaS — targeting a specific job title — outperforms true horizontal
SaaS Playbook nearing 24k copies sold in under a year
Ivar Kreuger: The match monopoly fraudster who reshaped financial regulation
Founders
May 7, 2024
Case studies
10
Fundraising & VC
7
Business models
6
Legitimate monopoly empire destroyed by greed that survival couldn't justify
Incentives explain every enabler: bankers, auditors, directors all looked away
Invented dual-class B shares and other financial structures still used today
Attention, live shopping, and the rise of AI influencers
GaryVee
May 7, 2024
Social media
7
AI strategy & adoption
6
Motivation
5
AI virtual influencers will displace human influencers within a decade.
Live-stream shopping is still pre-dawn in Western markets — act now.
Free social distribution is a window that will close; use it.
Resilience & grit
YouTube
FLSA duties test: exempt vs non-exempt employee classification
HR Party of One
May 7, 2024
Resilience & grit
9
Identity & self-belief
8
Motivation
5
Misclassification can trigger double back pay if a court rules it intentional.
Exempt salary threshold raised to $1,059/week — six categories must each meet separate criteria.
Shipcom paid what was owed but still lost in court, paying double.
Deep work & focus
Podcast
How play and humor fuel creativity and innovation
Beyond the To-Do List - Productivity for Work and Life
May 6, 2024
Deep work & focus
8
Productivity & habits
6
Play is a state of mind, not silly activities—applies to any serious work
Non-obvious connections between unrelated ideas drive both humor and creativity
Give people choice and appropriate challenge levels to unlock their creative potential
From hedge fund trader to $500k/month writing portfolio
Brett Malinowski
May 6, 2024
Case studies
10
Content marketing
8
Prospecting & outreach
7
Ghostwriting beats audience-building for beginners — get paid immediately.
A five-day email course converts 6x better than a PDF lead magnet.
Loss-aversion cold outreach: lead with money left on the table.