This week's additions focus on mindset, marketing, and founder stories, with new digests from Lenny's Podcast Product Career Growth, Rob Walling, and Starter Story. Highlights include Output quality — not product impact — is what actually drives PM career growth. Mailchimp's freemium model launched by accident due to a missed deadline.

Deep work & focus

Podcast

Cal Newport's 20-year history of personal productivity writing

Deep Questions with Cal Newport May 6, 2024

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Deep work & focus 9

Productivity & habits 8

Processes & SOPs 6

• Every productivity era since 2000 is a reaction to the same unsolved fire.
• Coasting on minimal effort stops working as jobs get harder.
• Organise just enough — stop fetishising the system itself.

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Content marketing

YouTube

How to market and storytell in the social media world

GaryVee May 6, 2024

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Content marketing 10

Branding 7

Iteration & feedback loops 5

• Creative quality drives nearly 50% of media impact — distribution alone loses.
• CeraVe's Super Bowl win came from a four-week social campaign, not the TV spot.
• Opening a YouTube ad with a brand logo kills reach before it starts.

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