Behind the scenes recording the Day Trading Attention audiobook

Executive overview

Recording an audiobook is brutally hard when reading is your weakest skill. GaryVee spends three days in an LA studio grinding through 100 pages — going off-script, battling comprehension, and openly hating every minute.

The vlog doubles as a live demo of the book's core idea: platform-specific content isn't optional, it's the whole game.

Attention is platform-native — the same message needs different copy, tone, and framing on every channel.

Platform-native content strategy

• LinkedIn is business mode; TikTok is entertainment — your copy must reflect that, not ignore it
• Same video clip, different copy per platform: "looking for a side hustle" vs "hey kids want to make a couple bucks"
• Tweaking content slightly for every platform is the difference between mailing it in and performing
• Your audience behaves differently on each platform — content that ignores that context underperforms

Staying on the pulse of attention

• Day trading attention means marketing for now, not predicting what's next
• Use Google Trends, comment sections, and social search to track what's relevant across demographics
• Your For You page is research — curate a separate account if needed to broaden the signal
• Serendipity comes from staying exposed to a wide range of content, not just your niche

Practical ad idea from the studio

• GaryVee calls Wine Library mid-session with a hyper-local ad concept: ask customers via email which wines they want stocked
• Running it within a 10-mile radius makes local customers feel part of the community
• Community-inclusion ads have organic viral potential — people share what makes them feel heard

On hiring and videography

• Looking for a traveling videographer — not to train, but to hire someone already operating at the level
• Requirements: invisible in the field, strong in post-production, skilled at long-form YouTube storytelling
• D Rock created the genre; now the bar is to hire someone who already speaks that language

Voice cloning and the future of audiobooks

• The studio team is already testing voice cloning for author reads
• 18 months ago the tech was unusable; now it's close enough to be a genuine near-term replacement
• GaryVee's take: "Always technology, always works" — the three-day grind will eventually take 14 seconds