What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

27 November 2023

This week's additions focus on leadership, strategy, and mindset, with new digests from Lenny's Podcast Product Career Growth, Cameron Herold, and Rob Walling. Highlights include Most PMs skip vision entirely — here's the full framework. Visibility and public speaking can outweigh profit sharing as retention.

Showing 50 digests for 27 November 2023.

Long-term planning

YouTube

A four-part annual planning process that actually sticks

Layla at ProcessDriven December 1, 2023


Long-term planning 10
Goal setting 6
  • Spending 50% of planning time just thinking prevents wasted months on wrong goals
  • Target a year-end competency, not a revenue number — it captures more of what matters
  • Revenue is reverse-engineered last; savings and expenses come first

Founder interviews

Podcast

Navigating a leadership crisis: Web Summit CEO Katherine Maher

Masters of Scale November 30, 2023


Founder interviews 10
Communication 8
Vision & mission 6
  • How to tell if a company has solid bones before a crisis role
  • Speed of CEO transition restored sponsor confidence within days
  • Why tech invited accountability by promising to change the world

Automation & tools

YouTube

A day in the life of scaling coaches

Bill Gallagher November 30, 2023


Automation & tools 9
  • Three distinct modes: team sessions, one-on-one calls, accountability groups
  • One-on-one work focuses on reframing how founders see their problems
  • Accountability groups let companies track and unblock each other collectively

AI tools & automation

YouTube

How Neil Patel and Eric Siu actually use AI in marketing

Neil Patel November 30, 2023


AI tools & automation 9
Content marketing 8
  • AI content consistently loses to human-written content in traffic tests
  • The real AI opportunity is analytics and ad spend optimisation, not content
  • AI tool creation (calculators, widgets) drives backlinks at scale

SEO

YouTube

Affiliate marketing beginner's guide: niche, programs, and SEO

Semrush November 30, 2023


SEO 8
Content marketing 8
Niche selection 7
  • Validate your niche with data before creating any content
  • Spy on competitors' outbound links to uncover affiliate programs
  • SEO beats paid ads for sustainable, passive affiliate traffic

Founder interviews

YouTube

How a teenage founder built two companies by ignoring conventional wisdom

EO November 30, 2023


Founder interviews 8
Cash flow management 7
Resilience & grit 6
  • Waiting until you're 'ready' is the costliest startup mistake
  • Six months of ignored investor updates turned a 'no' into a yes
  • Startups leave real money idle — Vesto automates the fix

Culture building

YouTube

Finding community and camaraderie as an EOS integrator

EOS Worldwide November 30, 2023


Culture building 7
Resilience & grit 6
  • Integrators feel understood the moment they enter the room
  • IDS sessions reveal others share your exact struggles
  • Camaraderie replaces isolation — someone to solve problems with

Vision & mission

YouTube

Communicating a compelling vision to drive team alignment

EOS Worldwide November 30, 2023


Vision & mission 9
Communication 7
  • A vision works by creating a void people want to fill.
  • The VTO documents vision across eight concrete components.
  • Simple language is what makes direction actually land.

Delegation

YouTube

Why the integrator should break the tie in leadership disputes

EOS Worldwide November 30, 2023


Delegation 9
Business operating systems 6
  • Integrators, not visionaries, should break leadership deadlocks.
  • Visionaries must trust integrators or risk staying stuck in details.
  • Delegating tie-breaking authority frees visionaries for higher-leverage work.

Business operating systems

YouTube

How integrators hold visionaries accountable in EOS

EOS Worldwide November 30, 2023


Business operating systems 9
Delegation 6
  • Visionaries need structure to feel free — even if they resist it
  • Agree on accountability terms before tension hits, not during
  • Integrators can leave visionaries who won't honour the agreement

Content marketing

YouTube

Growing your business with content, culture, and AI

GaryVee November 30, 2023


Content marketing 9
Communication 7
AI strategy & adoption 6
  • Social media is scientific — post strategy, not just content
  • Kind candor: avoiding hard feedback destroys trust quietly
  • AI is commoditizing intelligence, not just physical labor

Identity & self-belief

Podcast

Don't let inhumanity change who you are: Daily Stoic Q&A

The Daily Stoic November 30, 2023


Identity & self-belief 9
Deep work & focus 8
  • Why Marcus Aurelius says don't become the thing you hate
  • Insulate creative decisions from real-time stats and revenue
  • Personal alignment precedes professional output — always

Hiring & recruitment

YouTube

How to build a tech startup without technical skills

Y Combinator November 30, 2023


Hiring & recruitment 9
Business models 5
  • Recruiting a great technical co-founder is the only real job.
  • Dev shops and freelancers make a software startup nearly impossible.
  • Pitch adventure and co-ownership — not your idea needing a builder.

Hiring & recruitment

Podcast

17 interview questions that reveal self-awareness and judgment

Lenny's Podcast Product Career Growth November 29, 2023


Hiring & recruitment 9
  • The best questions make rehearsed, optimised answers impossible.
  • Eigenquestion test: which two questions unlock the most decisions?
  • Ask referees what feedback they'll give in the first review.

Business operating systems

YouTube

Six focus areas for growing your business in one year

Bill Gallagher November 29, 2023


Business operating systems 9
Management 7
Cash flow management 5
  • Six distinct levers cover strategy, cash, execution, and people.
  • Coaching for retention reduces churn by developing succession internally.
  • Mastery module adds personal planning, balance, and strengths work.

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