What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

23 September 2024

This week's additions focus on leadership, mindset, and founder stories, with new digests from Lenny's Podcast Product Career Growth, Rob Walling, and TK Kader. Highlights include Liquidity — not features — is the single metric that determines if a marketplace survives. The founder who best understands a prospect's problem wins

Showing 41 digests for 23 September 2024.

Founder interviews

Podcast

Founder advice on brand building, visibility, and self-belief

How I Built This with Guy Raz September 26, 2024


Founder interviews 9
Identity & self-belief 7
Branding 7
  • Build demand before pitching retailers — they come to you when you're on fire
  • Self-doubt is a backpack of boulders: drop it early or carry it forever
  • 1,000 passionate customers beats 100,000 indifferent ones at the start

Processes & SOPs

YouTube

How to write standard operating procedures that actually get used

Layla at ProcessDriven September 26, 2024


Processes & SOPs 10
Delegation 5
  • Why SOPs longer than eight steps are almost always a design flaw
  • Modular SOPs let you mix and match processes without rewriting everything
  • The person doing the work should own — and be allowed to edit — the SOP

Founder interviews

Podcast

Product leadership and AI strategy lessons from a career at Google, Amazon, Slack, and Glean

Lenny's Podcast Product Career Growth September 26, 2024


Founder interviews 9
Management 6
AI strategy & adoption 5
  • Well-run companies often lose; product-market fit is the only death sentence
  • Follow great people, not career plans — skills survive even when companies fail
  • AI will blur PM, engineer, and designer roles within a decade

Public speaking

YouTube

Turning anxiety into leadership presence using the SPEAK framework

Bill Gallagher September 25, 2024


Public speaking 8
Communication 8
Identity & self-belief 6
  • Masking panic attacks for 30 years — and why it cost more than it gave
  • Vulnerability releases oxytocin and builds trust faster than any strategy
  • The SPEAK framework: five elements to own any room authentically

Funnels

YouTube

How a 20-year-old built a $100k/month growth operator business

Brett Malinowski September 25, 2024


Funnels 9
Closing techniques 8
Email marketing 7
  • A $20 front-end offer can fund unlimited paid ads for free
  • Growth operators run the entire course business for a revenue cut
  • Cold traffic converts through a five-stage ascension funnel to $5k coaching

SEO

YouTube

How to track Google AI Overviews for free using Semrush

Semrush September 25, 2024


SEO 9
AI tools & automation 7
  • Your site can appear as a source inside Google AI Overviews.
  • Four free Semrush tools reveal which keywords trigger AI Overviews.
  • Semrush Sensor shows AI Overview frequency broken down by industry.

Case studies

YouTube

Building a startup product with 10 pilot customers and a boring tech stack

EO September 25, 2024


Case studies 9
MVP & prototyping 8
Automation & tools 6
  • 50%+ pilot conversion rate by building in real time against customer needs
  • Boring tech stacks let small teams ship fast and fix problems in minutes
  • Define your startup identity by the problem, never the solution

Deep work & focus

Podcast

How Broadway star Andy Karl stays fresh performing eight shows a week

How I Work September 25, 2024


Deep work & focus 7
Physical & cognitive performance 6
  • Why the audience — not the performer — makes every show new
  • Three contrasting song styles that unlock full vocal flexibility daily
  • Posture as performance: how physicality maps a character's emotional collapse

Long-term planning

Podcast

EA's path to a billion gamers: AI, community, and the future of entertainment

Masters of Scale September 24, 2024


Long-term planning 10
Business models 9
AI strategy & adoption 6
  • AI cut a three-year dev cycle to make 11,000 real college athletes possible
  • EA's FIFA exit shows owning your brand beats sharing it
  • Gaming IP will rival Marvel within a decade — Wilson explains why

SEO

YouTube

How a Google algorithm update crushed an affiliate site and what to do next

Ahrefs September 24, 2024


SEO 9
Content marketing 6
Pivoting 5
  • Legitimate sites get wiped out as collateral damage in Google's spam crackdowns
  • Matching searcher shopping intent beats publishing more in-depth content
  • Never put all revenue in the Google basket — any recovery can reverse overnight

Communication

YouTube

Replacing "stucks" with "top challenges" to improve team meetings

Bill Gallagher September 24, 2024


Communication 8
  • "Stuck" triggers psychological surrender — most people just stay silent
  • "Top challenge" removes the barrier; everyone has one to share
  • One word swap produces more honest, useful team dialogue

Delegation

YouTube

40 brutal truths to accelerate growth in your 20s

Dan Martell September 24, 2024


Delegation 9
Hiring & recruitment 8
Business operating systems 5
  • Confidence erodes every time you break a private commitment to yourself
  • Your environment — friends, city, habits — shapes you more than effort alone
  • Life is a mirror: what frustrates you about the world reflects who you are

Growth hacking

YouTube

How Steven Cravotta built a $40K/month iPhone app with no coding experience

Starter Story September 24, 2024


Growth hacking 9
MVP & prototyping 9
Pricing strategy 7
  • Marketing beats code — 95% of app success is distribution, not product
  • A hard paywall and long onboarding pushed conversion rates to 20–25%
  • One viral TikTok drove tens of thousands of downloads overnight

Founder interviews

Podcast

Bootstrapping a B2B SaaS to a $615M exit over 15 years

Startups For the Rest of Us September 24, 2024


Founder interviews 10
Pricing strategy 6
Bootstrapping 5
  • Gross margin and net retention matter more than growth rate at exit
  • Selling cheap now and expanding later beats chasing quarterly numbers
  • More money than you can spend creates its own identity crisis

Founder interviews

YouTube

Don't start a company — solve a problem worth solving

EO September 24, 2024


Founder interviews 9
Niche selection 7
Identity & self-belief 5
  • Starting a company for its own sake is a career-stalling mistake
  • Joining a frontier AI company first can beat starting one immediately
  • Every keyboard and mouse will be replaced by a camera and microphone

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