What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

4 September 2023

This week's additions focus on mindset, strategy, and founder stories, with new digests from Rob Walling, TK Kader, and KeyPersonOfInfluence. Highlights include Complementary skill sets, not shared ones, define successful cofounder partnerships. Starting with product instead of market is why most SaaS founders fail.

Showing 30 digests for 4 September 2023.

MVP & prototyping

YouTube

Empowering Teams Beyond Management with Cameron Herold

Cameron Herold September 6, 2023


MVP & prototyping 9
Customer discovery 8
Unit economics 6

Motivation

YouTube

Not jumping is the only guaranteed way to lose

GaryVee September 6, 2023


Motivation 9
Identity & self-belief 6
  • Not trying guarantees failure — attempting only risks it
  • 95% who try still beat a lifetime of regret
  • Loving yourself is the foundation for connecting with others

Resilience & grit

Podcast

Mastering change: allostasis, identity, and rugged flexibility

The Daily Stoic September 6, 2023


Resilience & grit 9
Identity & self-belief 8
  • Healthy systems don't restore — they reorder to a new stability.
  • Over-fusing identity to any single role amplifies the pain of losing it.
  • Viktor Frankl's tragic optimism: say yes to life in spite of everything.

Copywriting

YouTube

Five tips for finding sales copy messages that convert

Joanna Wiebe September 6, 2023


Copywriting 9
Prospecting & outreach 5
  • Mine sales calls to learn what prospects need to hear first
  • 3- and 4-star reviews beat 5-star for honest customer language
  • Validate every insight across at least three data sources

MVP & prototyping

Podcast

Wireframing for non-designers: faster ideas, better communication

Startups For the Rest of Us September 5, 2023


MVP & prototyping 9
Design thinking 7
  • Low-fidelity sketches catch wrong directions before expensive coding begins
  • Imposing constraints — no text, mobile-only — unlocks ideas your brain ignores
  • A wireframe invites feedback; a polished mock-up shuts the conversation down

Roadmapping

YouTube

Four steps to building an online course curriculum that sells

Sunny Lenarduzzi September 5, 2023


Roadmapping 9
Content marketing 6
  • Clients buy transformation, not information — stop overstuffing.
  • Build the curriculum backwards from the hero outcome, then subtract.
  • Test live before recording; micro-wins generate early social proof.

Founder interviews

Podcast

Churchill's early obsession with glory and a daring escape from the Boer War

Founders September 5, 2023


Founder interviews 9
Identity & self-belief 7
Resilience & grit 6
  • Churchill treated war as a calculated entry point into political power.
  • Boer perpetual preparedness destroyed British overconfidence at every turn.
  • A single lucky door knock — and strangers risking death — saved Churchill.

Hiring & recruitment

YouTube

Behavior-based hiring: what it is and how it improves retention

HR Party of One September 5, 2023


Hiring & recruitment 9
Management 5
  • A strong resume can hide a bad leader — behavior reveals the truth
  • Four interview questions that uncover real workplace behaviors
  • Mismatched role fit is a leading driver of preventable turnover

Goal setting

Podcast

Jon Acuff's goal ladder: turning vague ambitions into guaranteed results

Beyond the To-Do List - Productivity for Work and Life September 4, 2023


Goal setting 10
Resilience & grit 6
  • 96% of people feel they're not living up to their potential.
  • Easy, middle, and guaranteed goals fill the uncrossable gap between start and finish.
  • Resilience means trying again after the streak breaks, not grinding without pause.

Email marketing

YouTube

Why email newsletters are making a comeback with personalisation

Neil Patel September 4, 2023


Email marketing 9
AI tools & automation 6
  • Generic email blasts are dead — segmentation and personalisation revive them
  • Tag subscribers at sign-up to send 8–10 tailored variants per campaign
  • New in-email checkout tech could eliminate website drop-off entirely

AI strategy & adoption

YouTube

AI's real business impact is employee fear, not automation

Cameron Herold September 4, 2023


AI strategy & adoption 9
Management 7
  • The real AI threat is workforce fear and paralysis, not job replacement.
  • Only employees who refuse to use AI are actually at risk.
  • One hour a week of hands-on AI play cuts fear and builds capability.

Origin stories

YouTube

From prison and addiction to building a software business

Dan Martell September 4, 2023


Origin stories 9
Resilience & grit 8
Identity & self-belief 6
  • One guard's belief in you can outweigh years of self-doubt
  • Addiction waits — complacency after sobriety is the real danger
  • Your most shameful secret is your most powerful asset to help others

Resilience & grit

Podcast

How to embrace change using allostasis and rugged flexibility

Deep Questions with Cal Newport September 4, 2023


Resilience & grit 10
Identity & self-belief 8
Pivoting 6
  • Trying to return to normal after disruption prolongs distress, not recovery.
  • Hold your values constant; change everything else — that's rugged flexibility.
  • Small actions beat dwelling: seeking and fear pathways can't run simultaneously.

Founder interviews

Podcast

How Steven Udvar-Hazy built the world's largest aircraft leasing empire

How I Built This with Guy Raz September 4, 2023


Founder interviews 10
Business models 8
Bootstrapping 6
  • Losing money running an airline taught him who really profits: the lessor.
  • He brokered $95k in deals as a UCLA student using fake consulting letterhead.
  • AIG's collapse wiped his fortune — he started the same business again the next day.

Resilience & grit

Podcast

Rest, then train: the Stoic case for recovery and hard discipline

The Daily Stoic September 4, 2023


Resilience & grit 9
Deep work & focus 7
Productivity & habits 6
  • Overwork is selfish — it destroys your future capacity for others
  • Seneca's monthly hardship practice builds resilience before adversity strikes
  • Physical training transfers directly to mental resistance against hard work

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