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Not jumping is the only guaranteed way to lose
Executive overview
Most people never pursue what they want because they fear failure. But not attempting guarantees failure — attempting only risks it.
If you never jump, you've already lost; if you jump, you at least gave yourself a chance.
The jump principle
- Not trying is a guaranteed loss; trying gives you a real shot, however small
- 5% who attempt may succeed — the 95% who don't at least escape lifelong regret
- The pit in your stomach from never trying is worse than the pain of failing
Building something you believe in
- VaynerMedia founder reflects on building VFriends slowly at The National card convention
- Planting a flag early matters — documentation of the journey becomes the asset
- Grinding on something you love makes the hard work worth it
On connection and community
- Strangers become acquaintances, acquaintances become friends, friends become family
- You don't choose your family, but you choose your friends — start by being open
- Loving yourself creates room to love others
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