8 May 2023
This week's additions focus on mindset, marketing, and strategy, with new digests from Cameron Herold, Rob Walling, and Founders. Highlights include A 4-page written future-state description outperforms any mission statement Technology risk is a distraction — market and sales risk kill SaaS companies
Showing 28 digests for 8 May 2023.
Founder interviews
YouTube
Gary Vee and Snoop Dogg behind the scenes making a song
GaryVee
May 10, 2023
Founder interviews
9
Motivation
6
A months-long secret collab between Gary Vee and Snoop Dogg revealed
Reframe Monday morning as Saturday — gratitude as default setting
People who work win; no excuses, no middle ground
Deep work & focus
Podcast
Gretchen Rubin on awakening your senses to live more fully
The Daily Stoic
May 10, 2023
Deep work & focus
8
Productivity & habits
7
Your brain suppresses familiar input — attention is the fix.
Identify your neglected sense; that's where gains are easiest.
Inconvenience is the most underrated tool for changing habits.
Founder interviews
Podcast
How Airbnb's near-death crisis made Brian Chesky a better leader
Masters of Scale
May 9, 2023
Founder interviews
9
Management
8
Customer discovery
6
Losing 80% of revenue in eight weeks clarifies what actually matters
A leader's psychology becomes the organisation's psychology in a crisis
Principle-based decisions beat data-based ones when data has vanished
Social media marketing fundamentals: choosing the right platform
Semrush
May 9, 2023
Platform choice matters more than presence on every channel
Each network has distinct strengths: Facebook for leads, LinkedIn for B2B
TikTok's algorithm rewards engaging content regardless of follower count
Five hard-won lessons for bootstrapped SaaS founders
Startups For the Rest of Us
May 9, 2023
Case studies
9
Delegation
7
Bootstrapping
7
Contractor teams feel lean but silently cap your growth potential.
Taking lifestyle-friendly funding without lifestyle-friendly effort breaks the deal.
Size your bets to grow — survivable mistakes should keep getting bigger.
AI tools & automation
YouTube
AI hearing aids: how Whisper is rebuilding the worst consumer product
EO
May 9, 2023
AI tools & automation
10
MVP & prototyping
10
Contracts & agreements
10
Traditional hearing aids are so bad people hide them in drawers
AI isolates the speaker's voice from background noise in real time
Be fast rather than right — 15+ hardware versions before launch
From garage sales to a seven-figure bootstrapped business
GaryVee
May 9, 2023
Bootstrapping
9
Content marketing
8
Niche selection
6
Garage sale flipping builds real business skills, not just pocket money
Chaining small actions — selling, writing, newsletters — compounds into a company
eBay gives objective market feedback that corporate jobs never will
Contracts & agreements
YouTube
Training repayment agreements: what employers need to know
HR Party of One
May 9, 2023
Contracts & agreements
8
Compliance & regulation
7
Hiring & recruitment
5
TRAPs can backfire: they may hurt recruiting more than reduce turnover
Courts often won't enforce repayment if training was unnecessary or duplicated
Federal regulation is advancing — existing agreements could become void
Five principles for becoming oversubscribed in business
KeyPersonOfInfluence
May 9, 2023
Business models
9
Prospecting & outreach
8
Growth hacking
7
Profit goes to oversubscribed businesses, not the hardest-working ones.
Collect signals of interest before asking for sales — waiting lists beat pitches.
Run three simultaneous campaigns: 7-11-4 online, quarterly spotlight, weekly LAPS.
Digital marketing strategy: channels, data, and influencers in 2023
Neil Patel
May 8, 2023
Growth hacking
9
Influencer & partnerships
8
Business models
6
Omni-channel beats multi-channel by making platforms teach each other
100 nano-influencers outperform one macro-influencer every time
SEO is Brazil's least competitive channel — and the highest-value starting point
Pitching investors
YouTube
How to raise startup capital: three tactics that work
Dan Martell
May 8, 2023
Write your own intro email — don't trust a busy founder to do it.
A live demo where the investor becomes the user beats any pitch deck.
One question makes investors fear missing the round, not joining it.
Productivity & habits
Podcast
Managing life admin, personal planning, and the AI null hypothesis
Deep Questions with Cal Newport
May 8, 2023
Productivity & habits
10
Time management
10
Processes & SOPs
5
Planning ahead creates more flexibility, not less spontaneity.
Vertical ownership — one person fully owns a task — reduces decision overhead.
Ignore AI speculation; filter for concrete, tangible impacts only.
Napoleon's mind: destiny, genius, and the will to act
Founders
May 8, 2023
Goal setting
9
Resilience & grit
8
Case studies
7
Sacrifice everything — comfort, happiness, self-interest — to fulfill your destiny
Luck is the ability to exploit accidents; genius is doing it consistently
Someone will always pay the full price to win; don't underestimate them