Gary Vee and Snoop Dogg behind the scenes making a song

Executive overview

Gary Vaynerchuk and Snoop Dogg collaborate in the studio on a track called "Take a Step Back." The clip captures the energy of two creators who built their status through relentless work.

People who work, win — and the work itself is the reward.

The collab and the track

• Gary and Snoop describe feeling an instant crew-level kinship
• The song had been in development for months before the studio session
• Snoop affirms Gary's rap voice: "Your voice is special"
• The hook references money, authenticity, and their shared hustle

Mindset over Monday mornings

• Gary wants to reframe Monday as Saturday — default gratitude, not dread
• Looking back at your younger self is a reality check on how far you've come
• Momentum builds momentum; audacity grows as you build
• Snoop and Gary both doing takes late — modelling the work ethic they preach
• "You either work or you don't" — no middle ground