16 May 2022
This week's additions focus on strategy, marketing, and founder stories, with new digests from TK Kader, Neil Patel, and Noah Kagan. Highlights include No good or bad markets — only good and bad bets Scrubbing non-openers is how you stay out of spam.
Showing 24 digests for 16 May 2022.
Content marketing
YouTube
Why your marketing feels broken: scarcity vs scalable approach
Sunny Lenarduzzi
May 17, 2022
Content marketing
9
Pricing psychology
6
Niche selection
5
Being on every platform dilutes growth — one platform wins
Launch models create pressure, poor-fit buyers, and refund spikes
Consistent sales need just: right client, clear message, conversion path
How disability insurance works: short-term vs long-term coverage
HR Party of One
May 17, 2022
FMLA, SSDI, and workers' comp leave significant income gaps during disability
Benefits replace 45–65% of income after an elimination period
Long-term coverage starts exactly where short-term disability ends
Arena Show Part II: Brooks Running and the Power of Focus
Acquired
May 16, 2022
Niche selection
9
Case studies
8
Business models
7
CEO bet entire company on runners only, cut all other products, tripled revenue in decade
Building moat through relentless execution: premium margins, supply chain control, brand focus
Warren Buffett recognized the model and gave Brooks complete independence to scale globally
Ahrefs advanced link building course: what's covered and how it's structured
Ahrefs
May 16, 2022
SEO
9
Outsourcing & delegation
7
Content marketing
6
Skip guest posts — this course focuses on scalable systems instead.
The Blitz List lets you validate outreach campaigns with minimal effort.
Five modules take you from prospecting to running a full link building team.
How content strategy shapes link building success
Ahrefs
May 16, 2022
SEO
9
Content marketing
7
Your content should dictate outreach pitches, not the other way around
Informational content earns links far more easily than commercial pages
People link to prove credibility, reference data, or because of relationships
Long-term planning
YouTube
Test before committing: avoid expensive mistakes on new initiatives
Bill Gallagher
May 16, 2022
Long-term planning
7
MVP & prototyping
6
Plan backwards from the future; ask what will go wrong
Run cheap experiments before committing real budget
Don't bet everything at the start — reserve resources
Seven social media engagement mistakes beginners make
Neil Patel
May 16, 2022
Social media
9
Content marketing
6
Platforms show content based on engagement, not just follower count.
75% of users expect a brand reply to DMs and comments.
Selling too often kills loyalty — value-first content wins.
Automation & tools
YouTube
Building feature requests fast with no-code tools
Rob Walling
May 16, 2022
Automation & tools
9
No-code & low-code
8
MVP & prototyping
6
Non-developers can ship feature MVPs faster by owning the build
Start with a mockup — skipping it wastes time and produces worse results
Airtable plus Softr handles backend, access control, and front-end without code
How to manage a tech company as a non-technical founder
Dan Martell
May 16, 2022
Management
8
Outsourcing & delegation
8
Compliance & regulation
6
Offshore developers at $1,200–$2,000/month extend your early-stage runway
Three technical processes to learn stop developers holding you hostage
A part-time technical advisor is your non-negotiable quality safety net