Ahrefs advanced link building course: what's covered and how it's structured

Executive overview

Most link building courses rehash the same tactics — guest posts, resource pages. This course skips those and focuses on making your link building more efficient and scalable.

Five modules cover prospecting, vetting, outreach, and team building — each building on the last.

The goal is a repeatable system, not a list of tactics.

What you'll learn

• Finding prospects using the seed and lookalike approach
• Crafting personalised, benefit-rich outreach emails
• Validating campaigns quickly with the Blitz List technique
• Structuring and managing a link building team for scale

Course module breakdown

1. Fundamentals — the role of content in link building; competitor analysis to reverse-engineer how pages earn links
2. Link prospecting — the seed and lookalike model; segmenting prospects to enable campaign scaling
3. Vetting prospects — fast vetting of prospect lists; who to contact and in what order; the Blitz List to kickstart and validate campaigns
4. Link outreach — three outreach approaches; deep dive into the most effective one; writing templates that don't feel templated
5. Team building, systems, and workflows — who to hire; building a customised link building system; over-the-shoulder walkthrough of a live campaign