This week's additions focus on leadership, strategy, and founder stories, with new digests from TK Kader, The Daily Stoic, and Cameron Herold. Highlights include Three pivot types — zoom-in, customer need, segment — determine everything. Nothing outside you can break your freedom of choice

Deep work & focus

Podcast

Why the New York Times told reporters to stop using Twitter

Deep Questions with Cal Newport April 11, 2022

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Deep work & focus 9

Processes & SOPs 6

• Twitter's tiny, unrepresentative user base was silently editing the Times
• The real motive: reclaim editorial power from star reporters' personal brands
• Hyperactive hive mind only works for groups of three or fewer people

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Case studies

YouTube

How Katherine Maslen built a multimillion-dollar naturopathy business

KeyPersonOfInfluence April 11, 2022

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Case studies 9

Business models 8

• From earning less than her receptionist to multimillion-dollar revenue
• Telehealth and media unlocked national and global client reach
• Packaging expertise as product, not just service, drives scalable income

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Case studies

YouTube

Building a profitable naturopathy business through productisation and personal brand

KeyPersonOfInfluence April 11, 2022

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Case studies 10

Business models 8

Culture building 7

• Why unlimited memberships destroyed profitability — and what replaced them
• Patients forget their own progress; showing them the gap drives 90% retention
• Why meaningful health reform will come from individuals, not institutions

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