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How Katherine Maslen built a multimillion-dollar naturopathy business
Executive overview
Katherine Maslen started out earning less than her own receptionist. She transformed a traditional naturopathy practice into a multimillion-dollar, telehealth-enabled business with recurring revenue. The shift came through applying modern approaches: media, technology, and thought leadership.
Packaging expertise for impact and income — not just delivery — is the core lever.
The transformation
- Moved from a single-location, time-for-money model to telehealth, enabling national and global reach
- Built recurring revenue by repositioning knowledge as a scalable product
- Leveraged media (podcast), a flagship clinic (Shift), and a book (Get Well, Stay Well) as distribution channels
- Became a coach within the Dent community, demonstrating the methodology she applied herself
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