Case studies

Podcast

Shopify's business model: infrastructure, trust, and compounding commerce

Business Breakdowns April 5, 2021

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Case studies 9

Business models 9

• Shopify earns on merchants' success, not just their subscription fee
• High-trust commerce builds loyalty; low-trust commerce optimises convenience
• The Zerg creep strategy: spread high-trust commerce everywhere until unbeatable

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Content marketing

YouTube

Effective marketing strategies for growing your business in 2021

Noah Kagan April 5, 2021

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Content marketing 9

Email marketing 8

Community building 6

• Go where customers already are — use marketplaces, not your own platform
• Email newsletters are the only audience you truly own
• YouTube is the biggest underused marketing channel for most businesses

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Work-life balance

Podcast

NFTs explained, email's real problem, and balancing mastery with deep life

Deep Questions with Cal Newport April 5, 2021

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Work-life balance 9

Productivity & habits 8

Deep work & focus 6

• NFTs commodify cultural fame — the attached digital file is a red herring
• Email didn't kill productivity; the unscheduled hive mind it enabled did
• Most people aren't choosing mastery vs. deep life — just calibrating gears

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Case studies

Podcast

How Bill Gates missed and then conquered the internet

Founders April 5, 2021

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Case studies 9

Pivoting 8

Competitive analysis 6

• Gates bet on interactive TV while Netscape quietly built the internet browser
• Focus is only an advantage if you're focused on the right thing
• The real threat always comes from a company that doesn't yet exist

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