NFTs explained, email's real problem, and balancing mastery with deep life

Executive overview

NFTs are not a technological breakthrough — they are a mechanism for turning cultural currency into tradeable commodities using blockchain ledgers. Email's damage comes not from replacing voicemail but from the hyperactive hive mind it enabled. Mastery and deep life are not always in conflict; the trade-off depends heavily on the type and level of mastery being pursued.

The key insight: most people aren't choosing between world-class mastery and a deep life — they're calibrating gears, and bucket thinking makes those trade-offs explicit.

What blockchains actually are

  • A blockchain is a shared, append-only digital ledger where entries are cryptographically signed
  • The Nakamoto innovation: require solvers to complete a hard puzzle before adding a "page," limiting the rate of proposals and creating consensus
  • Puzzle difficulty adjusts dynamically so page-adding stays slow even as computing power grows
  • Bitcoin is just a currency built on this ledger: track who gave how much to whom, enforce that you can't spend what you don't have

NFTs: commodities built on cultural currency

  • An NFT is a blockchain transaction that records ownership of an asset and enables transfer to a new owner
  • Non-fungible means only one person owns the whole thing at a time — unlike currency, it can't be split
  • The attached digital file (article, image) is mostly a red herring — anyone can download it; copyright is not transferred
  • What gives an NFT value is scarcity plus cultural cache: a known creator making a limited number of them
  • NFTs are not fundamental in the way Bitcoin is; Bitcoin asks whether currency can exist without institutional backing — NFTs just commodify fame

Email: the right tool that created the wrong workflow

  • Email legitimately replaced voicemail, fax, and inter-office memos — faster, cheaper, better
  • The problem is what followed: unscheduled back-and-forth asynchronous messaging as the primary mode of collaboration
  • Constant inbox checks required by this hive mind destroy sustained focus and productivity
  • The fix is not reverting to voicemail — it's designing collaboration processes that don't rely on endless ad hoc messaging
  • Tools like Slack and Teams make the hive mind slicker but more hyperactive; they are not solutions

When to pursue a PhD

  • Only if: a specific desired job requires a PhD, and the caliber of program you can enter is sufficient to get that job
  • Never as exploration, time-filling, or "let's see what opens up"
  • Elon Musk's scepticism is largely correct for most people

Mastery, elite skill, and the deep life

  • Very elite, narrowly focused skill (chess, professional sport) often leaves more free time than expected — training caps out and there is no other job
  • Some mastery paths (startup from zero to unicorn) genuinely demand huge hours and sacrifice
  • Some paths cost more early, less later: Grisham wrote at 5am around a law practice; now writes a few hours a day and needs no assistant
  • Most people are not choosing between world-class mastery and leisure — they are choosing between different gear levels of professional ambition
  • Bucket thinking makes the real trade-offs visible: "I work until 9pm, which means I have no community bucket — is that worth it?"

Planning and personal organisation

  • Apply the same quarterly/weekly/daily planning to personal life as to work — with a lighter touch
  • Time block plan covers work hours only; evenings and weekends get rough notes at most, not minute-by-minute scheduling
  • A trusted capture system for personal to-dos is non-negotiable — unwritten tasks live in your head and cause anxiety

Leisure guilt and the productivity spiral

  • The urge to optimise leisure is more human nature than capitalist conditioning — goal-setting and execution feel good, so we over-apply them
  • Purposeful non-instrumental time (bird watching, looking at flowers) is genuinely valuable but insufficient alone
  • Pragmatic foundation: a few keystone habits that keep each bucket alive in the background; a code of conduct for things you never do; a weekly value plan with one above-and-beyond action per bucket
  • With that scaffolding in place, unplanned time can be spent freely without guilt — you drift toward what you value because you have already embedded it

Company of one vs. building a team

  • Every additional person or team adds overhead, reducing time for the value-producing work itself
  • Joe Rogan's principle: if you feel you need an assistant, that is a signal to do less, not to hire
  • Revenue-to-cost ratio is what matters; for intellectual work, staying small often keeps that ratio best
  • Hire specialists for things you cannot do well (web, audio); be wary of full-time employees or ever-growing virtual teams

More like this — when you're ready for early access.

Join the waitlist for a personal account and content recommendations based on what you're working on.

No spam. Unsubscribe at any time.

You're on the list. We'll be in touch before launch.

Get early access to the full library.

Join the waitlist for a personal account and content recommendations based on what you're working on.

No spam. Unsubscribe at any time.

You're on the list. We'll be in touch before launch.

Be among the first to get personalised recommendations tailored to your stage in business.

No spam.

You're on the list. We'll be in touch before launch.

Be among the first to get personalised recommendations tailored to your stage in business.

No spam.

You're on the list. We'll be in touch before launch.