15 December 2025
This week's additions focus on mindset, marketing, and strategy, with new digests from Rob Walling, Daniel Priestley, and EO. Highlights include Most AI SaaS apps have no moat and won't survive two years Stop being the technician — your only job is founder-led growth
Showing 56 digests for 15 December 2025.
Resilience & grit
Podcast
Ryan Holiday's essential reading list for resilience and mastery
The Daily Stoic
December 19, 2025
Resilience & grit
8
Identity & self-belief
5
Fortune turns — expect adversity and focus on responding well.
Seven books that build the toolkit for mastery and meaning.
Frankl, Marcus Aurelius, and Homer teach the same core lesson.
Founder interviews
Podcast
From Salesforce CFO to humanitarian CEO: Amy Weaver's nonlinear path
Masters of Scale
December 18, 2025
Founder interviews
10
Management
7
Business operating systems
6
The only Fortune 500 exec to go directly from CLO to CFO role
How to build credibility fast when you're underqualified on paper
Leading a $2B humanitarian aid org with zero government funding
Goal setting and achievement: the neuroscience behind what works
Andrew Huberman
December 18, 2025
Goal setting
9
Physical & cognitive performance
9
Motivation
8
Visualising failure nearly doubles your odds of reaching a goal
Fixing your gaze on one point primes your brain for action
Moderate challenge — not too easy, not too hard — sustains pursuit
How Matt vs Japan built a 230K YouTube channel without spending on ads
Matthew Volkwyn
December 18, 2025
Growth hacking
10
Content marketing
9
Branding
7
Subscriber count doubled during a two-year upload hiatus — market caught up.
Thought leaders need voice alignment from marketers, not conversion tactics.
Building for future market sophistication beats optimising for current demand.
How to use AI as an interviewer to find time clarity
Dylan Davis
December 18, 2025
Goal setting
9
Automation & tools
6
Busy founders have a clarity problem, not a time problem.
Flip AI: let it ask you questions, not the other way round.
Three lenses — coach, economist, provocateur — expose hidden trade-offs.
How to sell a nonfiction book by positioning it as a survival asset
StoryBrand With Donald Miller
December 18, 2025
Copywriting
9
Conversion rate optimisation
8
Pricing psychology
5
Confusion on your cover always converts to a no-sale
Every book needs five repeatable sound bites for all marketing
Readers only buy survival assets — position your book accordingly
Use LinkedIn content and accountability to escape a job you hate
GaryVee
December 18, 2025
Social media
9
Resilience & grit
8
Identity & self-belief
7
LinkedIn content creation brings recruiters to you without cold-applying.
Hate-job money funds gambling and addiction; love-job contentment does not.
Career paralysis comes from valuing opinions of people you do not like.
Identity & self-belief
Podcast
Stoic self-reliance: taking ownership in uncertain times
The Daily Stoic
December 18, 2025
Identity & self-belief
9
Resilience & grit
7
No external force will fix your life — only you can
Your child's sport performance says nothing about you
Self-worth, not discipline, is the root of habit failure
How to grow a niche business: expansion, focus, and early fundraising
How I Built This with Guy Raz
December 18, 2025
Niche selection
9
Fundraising & VC
7
Pitching investors
5
Your revenue split already tells you where to grow next.
Dominate your niche before branching out — Tempur-Pedic learned this the hard way.
VCs want data; your first capital is in your network.
Content marketing
YouTube
Seven content strategies that actually drive growth in 2026
Joanna Wiebe
December 18, 2025
Content marketing
9
Copywriting
8
Branding
5
AI now gatekeeps discovery — create where ChatGPT actually looks.
Amplify the pain before pitching the solution; features don't sell.
Posting less with strong engagement beats daily posting with none.
Content marketing
YouTube
Turn your signature methodology into a scalable audience-building machine
KeyPersonOfInfluence
December 18, 2025
Content marketing
9
Growth hacking
8
Package your method into four linked assets: book, podcast, assessment, workshop.
Short-form content needs 11 touches to register — volume and variety are essential.
Only run ads on organically proven content to compound audience growth efficiently.
Prospecting & outreach
YouTube
The four-sentence cold email framework for BDRs
The Science of Scaling
December 18, 2025
Prospecting & outreach
10
Copywriting
6
Four specific sentences separate ignored emails from booked meetings
Social proofing builds prospect trust without sounding like a salesperson
30 extra seconds on LinkedIn is all the personalisation required
How Lovable hit $200M ARR in one year: Elena Verna on the new AI growth playbook
Lenny's Podcast Product Career Growth
December 18, 2025
Business models
9
Product-market fit
8
AI strategy & adoption
7
95% of growth effort is now innovation, not optimisation.
Product giveaways treated as marketing cost, not margin loss.
Product-market fit must be recaptured every three months in AI.
Search everywhere optimization: how to be found across AI and social search
Neil Patel
December 17, 2025
SEO
9
Content marketing
8
Growth hacking
6
ChatGPT drives 85–95% of AI referral traffic — Gemini barely registers.
Only 19% overlap between top Google rankings and top ChatGPT citations.
PMax AI crawlers read your site content — unoptimised pages waste ad spend.
Prospecting & outreach
YouTube
How Cutco built a referral-driven sales machine and scalable business systems
Cameron Herold
December 17, 2025
Prospecting & outreach
9
Processes & SOPs
8
Sales systems & CRM
7
Referral scripts woven into hiring, training, and every sales call
Mentor incentives aligned with rep earnings — not flat salaries
McDonald-defying systems let C-players execute at A-player level