23 June 2025
This week's additions focus on mindset, strategy, and leadership, with new digests from Rick Fawcett - Expert EOS Implementer, Ryan Deiss, and TK Kader. Highlights include People rise when they feel believed in, not just praised Quarterly sprints beat annual planning — build 90-day key initiatives instead
Showing 47 digests for 23 June 2025.
Founder interviews
YouTube
How Roy Lee built Cluely to $6M ARR in two months at age 21
Brett Malinowski
June 24, 2025
Founder interviews
10
Growth hacking
7
Business models
6
Controversy is a feature: manufactured scandals drive more mindshare than views.
Distribution beats product when AI makes shipping an MVP trivially easy.
60 in-house creators, $25–$40 per video — UGC at scale beats influencer spend.
Productivity & habits
YouTube
Five principles for building wealth that compounds over time
Dan Martell
June 24, 2025
Productivity & habits
9
Cash flow management
8
Pricing psychology
7
Charging by the hour punishes your own efficiency — charge for outcomes.
Recurring $100K/month beats a $1M cash pile sitting idle.
Freedom is in your calendar, not your bank account.
Identity & self-belief
Podcast
Founder myths: selling, marketing comfort zones, and luck
Startups For the Rest of Us
June 24, 2025
Identity & self-belief
9
Pricing strategy
7
Long-term planning
6
Refusing to sell converts a 5× exit into a 1× exit.
Comfort zone reasoning picks channels for you, not your customers.
Repeat founder success disproves luck as the primary driver.
MVP & prototyping
YouTube
Sell first, build later: the prototype-to-profit method for online programs
Sunny Lenarduzzi
June 24, 2025
MVP & prototyping
9
Prospecting & outreach
7
Pricing strategy
6
Pre-sell before you build — clients pay for the outcome, not the product.
Specificity drives sales: narrow niche beats broad appeal every time.
Live delivery via Google Docs and Zoom generates cashflow and builds the course simultaneously.
Live social shopping will reshape retail more than the internet did
GaryVee
June 24, 2025
Business models
9
Growth hacking
7
Automation & tools
5
China's live-stream conversion rates hit 30% — US e-commerce averages 2–5%.
The middle layer — fulfilment, returns, data — decides who wins, not content.
Live shopping lets failed influencers earn hundreds of thousands selling direct.
Resilience & grit
Podcast
Power, sycophancy, and turning obstacles into opportunity
The Daily Stoic
June 24, 2025
Resilience & grit
9
Identity & self-belief
6
Power makes people around you stop telling the truth
Narcissistic leaders fail because honest feedback disappears
Every obstacle is raw material for a new purpose
Physical & cognitive performance
YouTube
How the vagus nerve controls mood, alertness, and neuroplasticity
Andrew Huberman
June 23, 2025
Physical & cognitive performance
9
Deep work & focus
6
Motivation
5
The vagus nerve alerts the brain — not just calms it — via exercise
Extended exhales throughout the day measurably raise HRV
Gut serotonin signals brain serotonin through the vagus, shaping mood
Productivity & habits
Podcast
The productivity diet: building a sustainable system around your time and energy
Beyond the To-Do List - Productivity for Work and Life
June 23, 2025
Productivity & habits
9
Deep work & focus
6
Why productivity systems fail like crash diets — and what to do instead
Tag tasks by energy level to cut an 80-item list down to 12
Two minutes of daily journaling outperforms hours of passive scrolling
Focus on the highest-impact tasks and delegate everything else
Cameron Herold
June 23, 2025
Delegation
8
Productivity & habits
7
Blocking A-priorities in your calendar beats any to-do list
No one to delegate to? Grow someone until they can handle it
Your real job is growing people's capacity, not completing tasks
Hiring & recruitment
YouTube
How to build a $10M leadership team: five roles in order
Ryan Deiss
June 23, 2025
Hiring & recruitment
9
Processes & SOPs
6
Why hiring one COO unicorn almost never works for founders
Demand vs. supply constraint determines which role to hire first
A controller beats a bookkeeper or CFO at the $1–10M stage
What leaders can learn from Taylor Swift's strategic decisions
Coaching for Leaders
June 23, 2025
Business models
9
Case studies
8
Resilience & grit
7
Her fans don't want music — they want connection and intimacy.
Bold genre shifts, made from clarity, drove her biggest growth surges.
Re-recording stolen masters turned a crisis into a 20x streaming win.
How Annie F. Downs Built a Personal Brand on Hope and Honesty
StoryBrand With Donald Miller
June 23, 2025
Case studies
10
Branding
8
Communication
6
Your most uncomfortable truth is likely your most powerful brand asset.
Audiences want to watch you do the thing, not just be told how.
Messaging is memorization — give people a slot in their mental real estate.
Michele Ferrero: Building a $40 Billion Chocolate Empire in Secrecy
Founders
June 23, 2025
Origin stories
10
Business models
7
Bootstrapping
6
No shareholders, no debt: why full ownership unlocked 70 years of patient innovation.
Ferrero named his customer 'Mrs. Valeria' and treated her as CEO.
Nutella, Kinder, Tic Tac, Ferrero Rocher — all invented by one man.
How to build a viral growth engine for mobile apps
Superwall
June 23, 2025
Growth hacking
10
Iteration & feedback loops
7
Copywriting
6
Fix your biggest funnel drop-off first — not the creative.
Spend $1–$20 per creative to find outliers before scaling.
Paid ads serve as a speed multiplier for organic testing, not a replacement.
UNTUCKit: how a non-fashion guy built a brand around one shirt length
How I Built This with Guy Raz
June 23, 2025
Origin stories
9
MVP & prototyping
7
Niche selection & positioning
6
A single spec — 28.75 inches — was the entire product promise.
Kept day jobs for years; slow growth let them fix defects before scaling.
A $750M acquisition collapsed overnight when COVID hit in March 2020.