Case studies

YouTube

How One Copywriter Built a $10k/Month Client Over Three Years

Matthew Volkwyn April 14, 2025

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Case studies 9

Prospecting & outreach 7

Delegation 6

• Florian grew one client from $3k to $10k+/month over three years through relationship-building, not cold outreach.
• Premium retainers are created by deepening trust inside existing clients, not by finding new ones.
• The CMO's departure opened an executive slot; Florian was called first because trust was already established.

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Resilience & grit

YouTube

Why entrepreneurs must learn to fail repeatedly

Cameron Herold April 14, 2025

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Resilience & grit 9

• A-students struggle most with failure — they have zero practice.
• Tenacity means dog-like drive to get around any obstacle.
• 'No' is never final — just an obstacle you haven't pushed through yet.

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Time management

Podcast

Cal Newport's 20-year-old student time management system, revisited

Deep Questions with Cal Newport April 14, 2025

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Time management 9

Deep work & focus 7

• A 2005 student planner system still works — if your task volume is low
• Full capture plus time-blocking beats any reactive to-do list
• Reinforcement learning and language models are different technologies with different risks

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Productivity & habits

YouTube

Building a morning routine around your life mission

StoryBrand With Donald Miller April 14, 2025

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Productivity & habits 9

Goal setting 6

• Amateur works when inspired; pro works on a fixed schedule.
• Habituating decisions eliminates cognitive load and doubles output.
• Vision → values → rules → calendar: the four steps to go pro.

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Founder interviews

Podcast

Michael Dell: building a $100 billion company from a dorm room

Founders April 14, 2025

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Founder interviews 10

Business models 8

Identity & self-belief 7

• Selling direct with 5 days of inventory beat rivals carrying 90
• The take-private was the most successful private equity deal ever
• Real success: your kids want to be with you when they're adults

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Founder interviews

Podcast

How William Wang built Vizio by cutting the cost of flat-screen TVs

How I Built This with Guy Raz April 14, 2025

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Founder interviews 10

Business models 8

Bootstrapping 6

• Stripping supply-chain layers cut plasma TV prices from $15K to $2.5K
• Surviving a plane crash that killed 83 passengers refocused his priorities
• Costco partnership gave Vizio a retail edge incumbents refused to match

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Identity & self-belief

Podcast

Handling difficult people and becoming an expert in what matters

The Daily Stoic April 14, 2025

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Identity & self-belief 9

Resilience & grit 7

Mental health & wellbeing 5

• Limit exposure to difficult people — stop offering soft targets
• Most people master trivia while remaining strangers to themselves
• Seneca: audit your own life, not the grain market

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Physical & cognitive performance

Podcast

Three non-negotiable health habits for energy and well-being

How I Work April 14, 2025

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Physical & cognitive performance 8

• Irregular wake times give you weekly jet lag without the travel
• Planned 'haul passes' make exercise 40% more consistent long-term
• 30g protein per meal stops cravings and midday energy crashes

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