Case studies

YouTube

How a copywriter grew into a marketing manager role at an 8-figure brand

Matthew Volkwyn March 24, 2025

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Case studies 10

Copywriting 7

Delegation 6

• "Do you need help?" closed an 8-figure client — not a sales call
• Story-to-principle emails doubled a membership to 1,200 in one Black Friday
• Create the role that doesn't exist yet by naming what's falling through the cracks

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Goal setting

YouTube

Reverse engineering your future: a COO's visualisation technique

Cameron Herold March 24, 2025

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Goal setting 9

Processes & SOPs 6

Delegation 5

• Define 'finished' before you start, then work backwards to get there.
• Delegation starts with visualising the outcome, not doing the work.
• A shared $100M mental image delivered $106M at 1-800-GOT-JUNK.

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Processes & SOPs

YouTube

Making work better through lean simplicity and small improvements

Coaching for Leaders March 24, 2025

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Processes & SOPs 9

Culture building 6

• Fixing tiny irritants daily compounds into millions of improvements
• Toyota's secret: building people, not just products
• Batching hides defects; one-piece flow surfaces them instantly

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Deep work & focus

Podcast

Smartphones, cognitive decline, and how to push back

Deep Questions with Cal Newport March 24, 2025

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Deep work & focus 9

Productivity & habits 8

Resilience & grit 5

• Smartphone attention loops create a compounding cognitive death spiral.
• Deliberate reading and reflection walks are the new mandatory exercise.
• AI's real killer app is translating plain English into software commands.

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Copywriting

YouTube

How nostalgia works and why marketers use it deliberately

StoryBrand With Donald Miller March 24, 2025

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Copywriting 9

Branding 7

Identity & self-belief 5

• The brain suppresses bad memories to regulate anxiety, making the past feel better than it was.
• Marketers match sensory cues and language to a demographic's nostalgic era to drive purchases.
• Nostalgia can be engineered: 'Remember when…' copy, heritage framing, and sensory triggers all work.

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Case studies

Podcast

Dr. Dennis Gross Skincare: building a $450 million dermatologist-led brand

How I Built This with Guy Raz March 24, 2025

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Case studies 10

Bootstrapping 7

MVP & prototyping 6

• A two-step acid peel with no downtime disrupted 1990s skincare.
• Bootstrapped for 20 years — neither founder took a salary.
• TikTok-viral LED mask tech originated from NASA-funded research.

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Resilience & grit

Podcast

Stoicism in everyday life, not just heroic moments

The Daily Stoic March 24, 2025

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Resilience & grit 9

Communication 6

• Chaotic leaders flood the zone to confuse and exhaust opponents deliberately.
• Stoic self-command is the only effective counter to manufactured chaos.
• Philosophy is proven in small daily actions, not grand philosophical gestures.

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AI tools & automation

Podcast

How to reverse engineer high-performing content using GenAI

How I Work March 24, 2025

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AI tools & automation 9

Copywriting 7

Content marketing 6

• Any great content has a hidden structure GenAI can extract
• Feed multiple examples to uncover shared patterns and replicate them
• Look beyond your own work — steal structure from global leaders

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