Vision & mission

YouTube

Replace your mission statement with a vivid vision document

Cameron Herold July 8, 2024

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Vision & mission 9

Communication 7

• Mission statements are committee word-salad that align no one
• Write a detailed 3-year future description of your entire company
• A vivid vision repels the wrong people and magnetises the right ones

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Social media

YouTube

How to break into digital marketing with no experience

Semrush July 8, 2024

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Social media 8

Content marketing 7

Identity & self-belief 6

• Personal hobby channels and volunteer work count as real CV experience.
• Apply for roles requiring 2–3 years anyway — employers flex for motivated juniors.
• How you title and frame experience on your CV changes everything.

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Deep work & focus

Podcast

Reclaiming the quiet mind in a phone-saturated world

Deep Questions with Cal Newport July 8, 2024

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Deep work & focus 10

Productivity & habits 9

• Smartphones eliminate the brain state humans need most.
• Four tactics break the constant-companion phone habit.
• Concentrated work sessions beat weekly check-in meetings every time.

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Founder interviews

Podcast

How Ouidad Wise built a curly hair empire from a single salon

How I Built This with Guy Raz July 8, 2024

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Founder interviews 9

Branding 7

• Products started by accident: relocated clients ordered her in-house formula by mail
• Lived apart from husband and kids five days a week for 16 years to run the business
• Beauty industry ignored curly hair for decades — that gap was the entire opportunity

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Enterprise sales

YouTube

Enterprise sales for technical founders: from first call to implementation

Y Combinator July 8, 2024

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Enterprise sales 10

Communication 6

• Only founders can sell pre-PMF — hiring salespeople too early fails.
• Asking questions beats pitching; qualification matters more than demos.
• Implementation is your job — customers buy a solution, not a product.

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