What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

22 April 2024

This week's additions focus on strategy, mindset, and founder stories, with new digests from Rob Walling, EO, and TK Kader. Highlights include Salaried employment is less secure than it looks — layoffs are common Deadlines — not talent — are the only reliable forcing function for progress

Showing 37 digests for 22 April 2024.

Automation & tools

YouTube

Build an employee training portal with SmartSuite and Softr

Layla at ProcessDriven April 25, 2024


Automation & tools 9
Hiring & recruitment 6
  • SmartSuite's free employee learning template structures resources, courses, and staff relationally.
  • Softr wraps the database in a login-protected portal with manager and employee permission tiers.
  • Build the library once by observing yourself onboard; scale forever without repeating it.

MVP & prototyping

Podcast

Stoicism, motivation, and marketing: Ryan Holiday Q&A at Live Nation

The Daily Stoic April 25, 2024


MVP & prototyping 8
Social media 8
Culture building 7
  • Protecting your core creative work is non-negotiable for long-term output.
  • 800,000 daily email subscribers built by giving away content for free every day.
  • Hobbies outside work prevent burnout and build deeper team connections.

Communication

Podcast

How to build deeper, more robust relationships with Carole Robin

Lenny's Podcast Product Career Growth April 25, 2024


Communication 9
Management 6
Identity & self-belief 5
  • Appropriate vulnerability makes you a stronger, more influential leader.
  • Anger is a secondary emotion — fear and hurt are usually underneath.
  • Stay on your side of the net: describe behavior, not motives.

Market research

YouTube

YC Winter 2024: What the data reveals about where startups are heading

Y Combinator April 25, 2024


Market research 9
AI strategy & adoption 7
Niche selection 6
  • Every SaaS dollar is up for grabs — AI reset what's fundable
  • Batch grew from $6M to $20M ARR in three months
  • Consumer and dev tools surging; crypto and local markets fading

AI tools & automation

YouTube

How to unlock yourself and lead as a human, not a hero

Bill Gallagher April 24, 2024


AI tools & automation 9
  • Old mindsets that once helped you can silently cap your leadership.
  • Past trauma fires at the worst moment — often without your awareness.
  • Three questions dissolve any inherited belief holding you back.

Business models

Podcast

Gartner: how a research subscription compounds into a durable compounder

Business Breakdowns April 24, 2024


Business models 9
Unit economics 8
Case studies 6
  • Why 10% revenue growth can still produce 25% annual EPS compounding
  • Upfront subscription cash creates a self-funding buyback machine
  • Only 10% of addressable executives are current Gartner clients

SEO

YouTube

Small business marketing: social, local SEO, and search visibility

Semrush April 24, 2024


SEO 8
Social media 8
Branding 5
  • Showing your face on social media directly drives higher audience engagement
  • 22 reviews vs. a competitor's 400 — review quantity shapes map rankings
  • Target keywords where high search volume meets low competition and booking intent

Identity & self-belief

YouTube

Gary Vaynerchuk on VeeFriends, resilience, and not caring what others think

GaryVee April 24, 2024


Identity & self-belief 8
Resilience & grit 7
  • YouTube Kids is the new Saturday morning cartoons — win there or lose
  • On bad days, the discipline is silence, not motivation
  • Not caring what people think started in fifth grade and still takes practice

Founder interviews

Podcast

Kayla Itsines on daily non-negotiables, mental toughness, and leading through chronic illness

How I Work April 24, 2024


Founder interviews 10
Resilience & grit 7
Productivity & habits 6
  • Trolls taught her that criticism reflects the sender, not the target
  • A sleep hypnosis routine she's never heard the ending of
  • Why endometriosis forced her to diversify what she's good at

Founder interviews

Podcast

How Maëlle Gavet preserves startup spirit across large-scale companies

Masters of Scale April 23, 2024


Founder interviews 10
Culture building 7
Long-term planning 6
  • Why most acquirers kill startup culture — and how Priceline didn't
  • Techstars reframed as a pre-seed investor, not a community program
  • Writing down personal values before company values changes every decision

Niche selection

Podcast

Coding, tech stacks, funded competition, and IP risk for bootstrappers

Startups For the Rest of Us April 23, 2024


Niche selection 9
Automation & tools 8
Bootstrapping 7
  • AI is another abstraction layer — coding is not dead
  • Niche down into verticals VC money won't chase
  • IP theft from early adopters is far less likely than you fear

Niche selection

YouTube

How to build a seven-figure business with a small YouTube audience

Sunny Lenarduzzi April 23, 2024


Niche selection 9
Identity & self-belief 7
Delegation 5
  • 3,500 subscribers generated $1.1 million — at $300 per subscriber
  • Narrow niche focus beats broad reach every time for online courses
  • One YouTube funnel added $20,000 in revenue within seven days

Founder interviews

YouTube

Entrepreneurship, franchising, and mental resilience: founders in conversation

GaryVee April 23, 2024


Founder interviews 9
Resilience & grit 8
Communication 5
  • Failed entrepreneurs can't blame the boss — they own the loss
  • Franchising demands 90% of entrepreneurship with the playbook already built
  • Calm minds and fast acceptance of adversity separate lasting builders

Copywriting

YouTube

The "when plus trigger" copywriting framework from classic TV ads

Joanna Wiebe April 23, 2024


Copywriting 9
Closing techniques 6
  • Name the trigger moment before pitching — readers imagine themselves in it
  • Alka-Seltzer, Dristan, and Goodyear all use the same when-then structure
  • Apply "when + trigger" to ads, headlines, and onboarding emails

Origin stories

Podcast

How Microsoft won the PC era: from BASIC interpreter to Windows 95

Acquired April 22, 2024


Origin stories 10
Business models 8
Competitive analysis 6
  • Retaining DOS rights while IBM funded the entire PC market was the deal of the century
  • Microsoft was fully bootstrapped — Gates owned 49% at IPO in a $750M company
  • Going global in year three put half of revenue in Japan within twelve months

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