1 April 2024
This week's additions focus on mindset, strategy, and marketing, with new digests from TK Kader, KeyPersonOfInfluence, and The Daily Stoic. Highlights include Most outbound tactics no longer work — personalisation is now required Personal brand now outperforms business brand — no exceptions
Showing 26 digests for 1 April 2024.
Be an evangelist for authenticity in your industry
Masters of Scale
April 2, 2024
B2B sales
8
Business operating systems
5
Authentic belief in your product is contagious; skeptics can sense when you're genuinely passionate.
A five-minute product demo proves value faster than hours of slides and forecasts.
Companies that nurture intrapreneurs through separate teams and visionary leaders stay ahead of disruption.
Local keyword research for small businesses using SEMrush
Semrush
April 2, 2024
SEO
9
Content marketing
5
Your keyword instincts are often wrong — research proves it
Filter for Local Pack results to target map-driving keywords only
Steal a top competitor's ranking keywords in three clicks
Once.com, liquidation preferences, and open source to full-time income
Startups For the Rest of Us
April 2, 2024
Pricing strategy
9
Fundraising & VC
8
Why one-time software forces you to start from zero every month
FanDuel sold for $465M — founders got nothing due to liquidation preferences
A licence paywall turned €750 in donations into a full-time salary
AI tools & automation
YouTube
Worldcoin: using iris biometrics to prove humanness in the AI era
EO
April 2, 2024
AI tools & automation
9
Business models
6
Compliance & regulation
5
Why document verification fails — and why irises are the answer
The orb deletes all biometric data on-device; only an iris code leaves
Blockchain makes privacy provable, not just promised
Content marketing
YouTube
Turning YouTube free content into a profitable online education business
Sunny Lenarduzzi
April 2, 2024
Content marketing
9
Business models
7
Funnels
6
Five paying clients beats a million views when you have a course to sell
Hyper-specific video topics attract the right buyer and shorten the path to purchase
Own your audience via email list — YouTube reach alone leaves revenue on the table
Compliance & regulation
YouTube
How US tax brackets work and what HR needs to know
HR Party of One
April 2, 2024
Compliance & regulation
9
Accounting basics
7
Your highest bracket does not tax your entire income.
Inflation adjustments can lower your bracket without a raise.
HR can explain brackets but cannot advise on W-4 responses.
How CoinTracker survived multiple crypto boom-bust cycles
Y Combinator
April 2, 2024
Case studies
9
Iteration & feedback loops
7
Resilience & grit
6
Six months from shutdown in 2020, then 14x growth in 2021
Neglecting product during bull runs loses users to competitors fast
Adding 'ship today' to a guiding principle transformed execution overnight
Documentation: The Missing Link Between Information and Productivity
Beyond the To-Do List - Productivity for Work and Life
April 1, 2024
Processes & SOPs
9
Productivity & habits
7
Documentation operates at three interconnected levels: information management, organizational design, and personal productivity.
The 24-hour rule: process information within 24 hours while momentum and memory are strongest.
Six-step framework: capture, structure, present, communicate, store, and lead through documentation.
Growing your people: the 12 core leadership skills every manager needs
Cameron Herold
April 1, 2024
Management
9
Processes & SOPs
5
Most managers have never been trained on the skills they use daily.
Two ladders — skills and confidence — must grow together as the company scales.
Tie leadership certification to pay raises to close the training gap.
Productivity & habits
Podcast
Two-status workload management: cutting busyness at the root
Deep Questions with Cal Newport
April 1, 2024
Productivity & habits
9
Deep work & focus
8
Processes & SOPs
7
Why you're busy all day but finishing almost nothing
Two project statuses that collapse your administrative overhead instantly
How teams and individuals can implement this without saying no to bosses
Resilience & grit
YouTube
Process over outcome: Gary Vaynerchuk on mindset, content, and NIL
GaryVee
April 1, 2024
Resilience & grit
8
Social media
7
Identity & self-belief
6
Why loving the process more than the win is Gary's edge
Volume content only works when quality underpins it
NIL critics who love capitalism are just hypocrites