What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

19 February 2024

This week's additions focus on strategy, marketing, and mindset, with new digests from Rob Walling, Founders, and TK Kader. Highlights include Five years of custom code replicated in Bubble in under a year. 12 years of private practice before the public saw a single album

Showing 31 digests for 19 February 2024.

Culture building

Podcast

How Netflix builds and sustains a culture of high performance

Lenny's Podcast Product Career Growth February 22, 2024


Culture building 9
Hiring & recruitment 8
Management 7
  • Talent density is a prerequisite, not a goal — everything else depends on it.
  • The Keeper Test replaces performance reviews with ongoing honest accountability.
  • Freedom and responsibility only work when talent density is already high.

SEO

YouTube

Do viral TikTok SEO hacks actually work? A real test

Ahrefs February 21, 2024


SEO 9
AI tools & automation 5
  • Updating traffic-declining pages doubled organic traffic in weeks.
  • High view counts on TikTok don't predict quality SEO advice.
  • Single tactics fail — SEO only works when combined holistically.

Case studies

Podcast

HEICO: How a family built the generic drug company of aircraft parts

Business Breakdowns February 21, 2024


Case studies 9
Business models 8
Unit economics 6
  • Airlines pay OEM monopoly prices — HEICO undercuts them by 30–50%
  • HEICO caps market share at 30% per part to stop OEMs cutting prices
  • 98 acquisitions, near-zero impairments, built by two brothers since 1990

Management

YouTube

Live coaching session: scaling a multi-market engineering firm

Cameron Herold February 21, 2024


Management 9
Outsourcing & delegation 8
Long-term planning 7
  • Acquire baby boomer-owned firms by removing earn-outs, not negotiating price
  • Your data and IP may be worth more than your engineering services
  • Briefing recruiters for days, not minutes, is what gets results

Identity & self-belief

YouTube

Dealing with toxic comparison, self-esteem, and modern parenting

GaryVee February 21, 2024


Identity & self-belief 9
Resilience & grit 6
  • Comparison is just insecurity — nobody else's life concerns you.
  • Eighth-place trophies caused more emotional damage than social media.
  • Zero expectations of others is the foundation of a stable life.

Tech stack & software

YouTube

Apple Vision Pro as a startup platform: opportunities and timing

Y Combinator February 21, 2024


Tech stack & software 8
Niche selection 7
MVP & prototyping 5
  • Killer apps will come from founders, not Apple — just like pull-to-refresh
  • Vision Pro's tech is closer to a self-driving car than a smartphone
  • Breakout companies may still be 5+ years away — you haven't missed it

Origin stories

Podcast

Hermès: how a 19th-century saddler became the crown jewel of luxury

Acquired February 20, 2024


Origin stories 10
Business models 7
Branding 6
  • Scarcity is the result of the craft, not a deliberate brand strategy
  • Family rebuffed Bernard Arnault's decade-long secret takeover attempt
  • A €200B company where every bag is made by one artisan, start to finish

Communication

Podcast

How to unlock the secret language of connection

Beyond the To-Do List - Productivity for Work and Life February 20, 2024


Communication 9
Management 6
  • Connection requires matching the conversation type—practical, emotional, or social—not just exchanging information.
  • Deep questions unlock vulnerability and trust; asking about values reveals far more than asking about facts.
  • Looping for understanding (ask, repeat back, confirm) reduces conflict by 80% and proves you're actually listening.

Product-market fit

YouTube

How to build a profitable product from day one

EO February 20, 2024


Product-market fit 9
MVP & prototyping 7
Pricing strategy 6
  • Repeated payment is the only real product-market fit signal.
  • Ship in three to six months — embarrassment is part of the process.
  • Charge every user from day one; adjust pricing as value grows.

Case studies

Podcast

Summit's four-year search for product-market fit via lead scoring

Startups For the Rest of Us February 20, 2024


Case studies 9
Pivoting 8
Product-market fit 7
  • Why a broad platform kills self-serve before it starts
  • Follow the workflow to find the adjacent use case worth owning
  • Raising venture capital does not mean scaling headcount early

Content marketing

YouTube

How to grow a monetizable audience from zero online

Sunny Lenarduzzi February 20, 2024


Content marketing 9
Email marketing 6
Prospecting & outreach 5
  • 70 followers can generate $200,000 — audience size is irrelevant, fit is everything
  • Build authority before content: comment, DM, and show up where ideal clients already are
  • Own your audience with an email list — algorithm and platform changes cannot touch it

Business models

Podcast

Joseph Duveen: How a single observation built an art monopoly

Founders February 20, 2024


Business models 10
Pricing psychology 8
Branding 6
  • Building a monopoly by serving only eight to ten ultra-wealthy clients
  • Every 'chance' client encounter was staged weeks or years in advance
  • High prices signal quality — the same collection sold for millions more under his name

Management

YouTube

What job abandonment is and how to prevent it

HR Party of One February 20, 2024


Management 8
Processes & SOPs 7
Hiring & recruitment 6
  • Ghosting a job can expose both employee and employer to legal liability
  • Weak onboarding and poor management are the top predictors of abandonment
  • Seven concrete steps to detect and prevent abandonment before it happens

Physical & cognitive performance

YouTube

How the brain controls cognition and how to optimise it

Andrew Huberman February 19, 2024


Physical & cognitive performance 8
Deep work & focus 6
  • Working memory is the real-time workspace; dopamine is its chemical lever
  • More dopamine isn't better — an inverted-U means you can overshoot and perform worse
  • Brain modularity predicts who responds to cognitive training and drug therapy

Prospecting & outreach

YouTube

How Jordan Bound built a $2.4M/year business with a free course and affiliate links

Brett Malinowski February 19, 2024


Prospecting & outreach 9
Customer discovery 8
  • A free 18-hour course generates more affiliate revenue than charging for it
  • Horizontal scaling across 16 accounts multiplies one winning video's reach
  • Hyper-specific hooks in the first 3 seconds train the algorithm on your audience

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