What's New

This week's additions focus on mindset, strategy, and leadership, with new digests from Cameron Herold, Rob Walling, and TK Kader. Highlights include Entrepreneurs were vilified before the dot-com era made it cool ChatGPT Advanced Data Analysis builds a working ML lead-scoring classifier in 45 minutes.

Founder interviews

Podcast

Dietrich Mateschitz: how Red Bull built a marketing empire

Founders January 8, 2024

Founder interviews 10

Branding 8

Niche selection 7

Quit his job at 41 with $500k and no safety net
Fostered bull-testicle rumors instead of denying them — on purpose
No dividends for 15 years; funded global expansion from profits alone

Case studies

Podcast

How Tope Awotona built Calendly from personal frustration and near-bankruptcy

How I Built This with Guy Raz January 8, 2024

Case studies 9

Product-market fit 7

Emptied his 401k and maxed credit cards to fund a $200k prototype
Ran out of money before billing was built — accidental free launch drove viral growth
Every Calendly link sent converts the recipient into a new user

Productivity & habits

Podcast

How Amantha Imber wrote and published The Health Habit

How I Work January 8, 2024

Productivity & habits 8

PR & media 7

Processes & SOPs 6

Why health books keep failing — and how behaviour science fixes it
The streak board, hall passes, and temptation bundling that got 60,000 words written
Audiobook recording is harder than writing the whole manuscript

What's New

8 January 2024

Dietrich Mateschitz: how Red Bull built a marketing empire

How Tope Awotona built Calendly from personal frustration and near-bankruptcy

How Amantha Imber wrote and published The Health Habit

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