28 August 2023
This week's additions focus on strategy, marketing, and founder stories, with new digests from Rob Walling, TK Kader, and KeyPersonOfInfluence. Highlights include 90% of startups should bootstrap — only 1% belong on venture track Five sequential metrics pinpoint exactly which GTM layer is broken.
Showing 27 digests for 28 August 2023.
How one Airbnb earns $1M/year through unique guest experiences
Noah Kagan
August 30, 2023
Case studies
9
Business models
7
Processes & SOPs
6
Buy cheap land, build extraordinary amenities, beat expensive competitors
Unique properties earn 2-3x the nightly rate at 80% occupancy
20 properties, eight figures, managed in 30 minutes a week
Conversion rate optimisation
YouTube
Website conversion optimisation for agency lead generation
Semrush
August 30, 2023
Conversion rate optimisation
9
SEO
7
Copywriting
6
Fix the contact page first — specificity and response commitments lift conversions immediately
Unsupported marketing claims kill trust; 72% of homepages carry zero evidence
AI personas and qualitative research let you write copy that reads visitors' minds
How a 20-year-old built a $930K AI ebook business on Pinterest
Starter Story
August 30, 2023
Paid ads
9
AI tools & automation
8
Niche selection
7
A full AI-generated ebook costs $3 to produce at 70–80% margins.
Pinterest ads — not content — are what actually drive the revenue.
Build a brand, sell a stake, repeat — it's a scalable asset model.
5 Practical Tips for Wireframing Copy Effectively
Joanna Wiebe
August 30, 2023
Use rectangles and gray placeholders to structure copy wireframes cleanly.
Strip out all colour so clients stay focused on the copy itself.
Consistent type sizing and proactive recommendations signal professionalism.
Founder interviews
Podcast
How Brian Grazer built a curiosity-driven network that scales
Masters of Scale
August 29, 2023
Founder interviews
9
Communication
7
Vision & mission
5
One post-college conversation taught Grazer more than four years of classes
Contrarian ideas get made: Splash was 'the dumbest idea in Hollywood'
Curiosity about hip hop led from ODB to Eight Mile to a Jay-Z documentary
Listener Q&A: SaaS exit valuations, idea selection, and B2B marketing
Startups For the Rest of Us
August 29, 2023
Business models
8
Fundraising & VC
8
Growth hacking
6
Founders anchored to 2021 peak multiples are blocking acquisition deals today.
Competitive markets beat empty ones — category creation needs millions and years.
B2B SaaS rarely benefits from audience-building; cold outreach and SEO compound faster.
Product-market fit
YouTube
12 steps to create and sell a high-ticket online course
Sunny Lenarduzzi
August 29, 2023
Product-market fit
10
Closing techniques
7
Sell the outcome before building the course — pre-sell first.
High-ticket works with fewer clients; low-ticket volume rarely survives.
Build funnels last — traffic and a proven offer must come first.
How to succeed in marketing: consumer centricity, creative accountability, and AI
GaryVee
August 29, 2023
Growth hacking
9
Business models
6
AI strategy & adoption
5
Budget is not the variable of success — consumer centricity is.
Separating media and creative was designed to eliminate accountability.
Post-iOS 14, creative quality now directly creates organic reach.
Founder interviews
YouTube
AI, SEO, and staying private: Neil Patel on building NP Digital
Neil Patel
August 28, 2023
Founder interviews
10
SEO
7
Business models
6
AI is pushing people to write hyper-specific search queries for better answers
Google's data advantage means it will outlast ChatGPT in search long-term
Free tools can add 200k+ emails per month — and AI builds them in seconds
Three principles for scaling a business without burning out
Dan Martell
August 28, 2023
Delegation
7
Work-life balance
7
Outsourcing & delegation
6
Growth returns time to you — if you keep delegating what drains you
A business that needs you to run is fragile and limits your life
Retirement is an outdated concept; build work you never need to escape
Productivity & habits
Podcast
A four-month framework for reinventing your life from scratch
Deep Questions with Cal Newport
August 28, 2023
Productivity & habits
9
Deep work & focus
7
Goal setting
5
Fall, not January, is the right time to reinvent your life
Discipline and values must come before vision or goal-setting
The passion mindset causes endless career-switching — craftsman mindset fixes it
How Golden Gate Ventures times Southeast Asia startup investments
EO
August 28, 2023
Market research
10
Niche selection
9
Cash flow management
6
Multiple founders pitching the same idea signals market timing is right
Use China's historical data to predict Southeast Asia's next hot verticals
Cut costs 12 months early — waiting until 30 days of cash is fatal