What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

10 July 2023

This week's additions focus on strategy, founder stories, and marketing, with new digests from Cameron Herold, Rob Walling, and TK Kader. Highlights include Why a COO asking questions feels like conflict — but isn't Founders waste time on certainty — delegate it, own the risk

Showing 31 digests for 10 July 2023.

Copywriting

YouTube

Features vs benefits in copywriting: when to use each

Joanna Wiebe July 10, 2023

Copywriting 9

Benefits sell outcomes; features just list specs.
Steal benefit language directly from customer interviews.
Switch to features only when prospects are ready to buy.

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