19 June 2023
This week's additions focus on marketing, strategy, and founder stories, with new digests from Brett Malinowski, Rob Walling, and TK Kader. Highlights include Why chasing mastery beats chasing money every time No-code lock-in means a price hike forces a full rebuild
Showing 29 digests for 19 June 2023.
Roku: how a scrappy TV OS became America's dominant streaming platform
Business Breakdowns
June 21, 2023
Case studies
9
Business models
8
Unit economics
6
Two-thirds of Samsung TV buyers plug in a Roku stick anyway
Sell hardware at cost; the OS is where the money is
Win the TV operating system, and you become the new cable
Content marketing
YouTube
How to build a podcast that grows your network and income
Starter Story
June 21, 2023
Content marketing
9
Founder interviews
7
A podcast is an excuse to talk to anyone you admire
Twitter public outreach lands dream guests most people never attempt
Consistent reps — not big guests — build long-term audience compounding
Content marketing
YouTube
Building a personal brand and growing a small business through content
GaryVee
June 21, 2023
Content marketing
9
Growth hacking
8
Hiring & recruitment
6
Give away your best advice free — depth is what people pay for.
Creative volume beats budget: 44 ads a week, not 4 a year.
Trust-based businesses grow fastest through a weekly interview show.
Brett Crozier on leadership, conscience, and the courage to act
The Daily Stoic
June 21, 2023
Culture building
8
Management
8
Resilience & grit
5
Institutions select for conformity, then demand moral independence in a crisis.
Prioritise first, decide second — the order cannot be reversed.
Leaders who bear the cost of their own decisions earn the right to make them.
How human-centered metrics shape company culture at scale
Masters of Scale
June 20, 2023
Culture building
9
Founder interviews
7
Fundraising & VC
5
Your choice of metrics directly determines your company's culture.
Kapor Capital bets on founders based on 'distance traveled', not pedigree.
Lotus tied manager pay to employee feedback a decade before 360 reviews.
Content marketing
YouTube
B2B content marketing: seven techniques to drive leads and revenue
Semrush
June 20, 2023
Content marketing
10
SEO
8
Sales systems & CRM
6
B2B buyers need content to navigate longer, multi-stakeholder decisions
Seven channels from SEO to video cover awareness through close
Repurpose one asset across formats to multiply reach without extra budget
Entering competitive markets, founder anxiety, and books for SaaS founders
Startups For the Rest of Us
June 20, 2023
Market research
8
Resilience & grit
7
Customer discovery
6
Try to disprove your idea before competitors do it for you.
More revenue doesn't fix founder anxiety — it usually amplifies it.
Non-technical founders who skip a dev co-founder almost always pay later.
Prospecting & outreach
YouTube
How to sell an online course without ads or funnels
Sunny Lenarduzzi
June 20, 2023
Prospecting & outreach
9
Content marketing
7
MVP & prototyping
5
Pre-sell before building — validate demand and get cash flow first
Application-gated sales calls outperform open direct purchase every time
You only need 10 qualified leads a month to hit $10k
Resilience & grit
YouTube
Overcoming fear of rejection and self-judgment at VeeCon 2023
GaryVee
June 20, 2023
Resilience & grit
9
Identity & self-belief
8
Why participation trophies train kids to fear failure
High standards and self-forgiveness are not contradictory
Envy of visible success ignores everything you can't see
Live critique of a real closing-day sales email: the Piglet template
Joanna Wiebe
June 20, 2023
Copywriting
9
Closing techniques
6
Leading with the writer's real worry beats generic deadline urgency
Stacking specific failure consequences keeps readers in the reader's shoes
Founders need minimum viable copy mastery to evaluate freelancers
Content marketing
YouTube
Using SEO and personal brand to drive sustainable business growth
Neil Patel
June 19, 2023
Content marketing
9
SEO
8
AI tools & automation
6
AI commoditises content — lived experience is the only remaining moat.
One long-form piece can generate every short-form asset you need.
Personal brand built exits worth $100M+ for founders who stayed consistent.
Product-market fit
YouTube
Five principles for building software products customers pay for
Dan Martell
June 19, 2023
Product-market fit
9
Roadmapping
8
Without a written product vision, teams pull in opposite directions.
Cross-functional pods let companies ship hundreds of times per day.
Ignore the HIPPO — customer data beats the highest-paid opinion.
Deep work & focus
Podcast
Making time for what matters: dual careers, kids, and deep work
Deep Questions with Cal Newport
June 19, 2023
Deep work & focus
9
Time management
8
Work-life balance
7
Two hours of weekly social leisure transforms how time-abundant people feel
Defend research time in multiple blocks — one slot always gets cancelled
Your future self has the same hours; only say yes if you'd do it tomorrow
How Gaston Glock built a billion-dollar gun company from zero
Founders
June 19, 2023
Business models
9
Founder interviews
8
MVP & prototyping
6
Zero firearms experience became Glock's biggest design advantage
65%+ gross margins from radical simplicity and computer-controlled manufacturing
Free media controversy and law enforcement giveaways drove mass civilian demand