22 May 2023
This week's additions focus on marketing, founder stories, and strategy, with new digests from Cameron Herold, GaryVee, and TK Kader. Highlights include 11 direct reports as COO leaves no time to grow anyone AI frees humans from routine tasks for more meaningful work.
Showing 24 digests for 22 May 2023.
MVP & prototyping
YouTube
10 things to know before creating an online course that sells
Sunny Lenarduzzi
May 23, 2023
MVP & prototyping
9
Growth hacking
7
Testimonials & social proof
6
Validate and pre-sell before building a single lesson.
Social proof scales a course faster than any marketing spend.
Paid ads won't fix an offer that can't sell organically.
Compensation & equity
YouTube
Understanding and combating pay compression at work
HR Party of One
May 23, 2023
Compensation & equity
8
Hiring & recruitment
6
New hires often earn more than experienced staff — legally protected pay talk exposes it.
Banning salary discussions violates the NLRA and won't hide the problem.
Pay transparency lowers inflated new-hire negotiations and boosts retention.
Sales email teardown: what makes a 2017 copywriting launch email still work
Joanna Wiebe
May 23, 2023
Copywriting
9
Closing techniques
6
Open with the reader's inner monologue, not the product
Name the exact moment of highest tension before presenting the offer
Imposter syndrome — not skill gaps — is the real barrier copywriters face
Resilience & grit
Podcast
Transform anxiety into power through avoidance awareness
Beyond the To-Do List - Productivity for Work and Life
May 22, 2023
Resilience & grit
9
Identity & self-belief
6
Avoidance, not anxiety, keeps you stuck — stopping the pattern creates choice.
Map your thoughts, emotions, and behaviors to recognize anxiety before it triggers avoidance.
Align daily actions with your core values to reduce anxiety and reclaim meaning.
Omnichannel marketing: how to win across channels in 2023
Neil Patel
May 22, 2023
Growth hacking
9
Niche selection
6
Community building
5
Channels in silos create friction — they must work as one symphony
Buyers spend 13 days researching; be present across all of them
Free tools build brand authority and compound traffic over years
Prospecting & outreach
YouTube
How to build a powerful network without money or connections
Dan Martell
May 22, 2023
Prospecting & outreach
7
Communication
6
Influencer & partnerships
5
Ask questions to surface problems before offering your skill
Hosting dinners makes you valuable even without expertise
Volunteering gives direct access to people you can't otherwise reach
Identity & self-belief
Podcast
Work as one part of life: rethinking careers and identity
Deep Questions with Cal Newport
May 22, 2023
Identity & self-belief
9
Work-life balance
8
Productivity & habits
6
Why treating work as your identity makes you fragile
Define 'good enough' before work expands to fill everything
Lifestyle vision first — then find the job that fits it
Founder interviews
Podcast
Sol Price: the retail pioneer behind Costco, Walmart, and Home Depot
Founders
May 22, 2023
Founder interviews
10
Business models
8
Processes & SOPs
6
The membership warehouse model was invented to circumvent price-control laws.
Customer demand is most sensitive to price, not selection — fewer SKUs lower costs.
Sol taught Jim Sinegal everything; Sinegal built the better executor's version.
Stoic joy: finding happiness beyond pleasure and material gain
The Daily Stoic
May 22, 2023
Motivation
8
Identity & self-belief
6
Stoic joy is the absence of misery, not the presence of pleasure
Six questions to ask before chasing money or ambition
Service and purpose — not isolation — are the true sources of joy