What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

24 April 2023

This week's additions focus on strategy, founder stories, and marketing, with new digests from Cameron Herold, Rob Walling, and Dr. Grace Lee. Highlights include Why the COO's real job is growing people, not doing things Start with a problem businesses pay for, not a product idea.

Showing 29 digests for 24 April 2023.

Case studies

Podcast

Roper Technologies: how an industrial manufacturer became a software giant

Business Breakdowns April 26, 2023


Case studies 9
Business models 8
Cash flow management 7
  • One metric — cash return on investment — turned a pump maker into a 26-bagger
  • Software exposure started by accident via a freight-matching network inside an industrial deal
  • Permanent ownership beats PE: acquired teams invest long-term instead of optimising for exit

Hiring & recruitment

YouTube

How to find and work with the right COO for your stage of growth

Cameron Herold April 26, 2023


Hiring & recruitment 9
Vision & mission 6
Management 5
  • The right COO for $2M–$100M is the wrong hire at $100M+
  • Activity inventory: price every task before you know what to delegate
  • COO as confidant, stabiliser, and brakes to the CEO's accelerator

Branding

YouTube

Content creation, personal branding, and monetisation for creators

GaryVee April 26, 2023


Branding 9
Content marketing 8
AI tools & automation 6
  • Feature brands for free first — inbound deal flow follows automatically
  • You are not a brand; being nine things is your strength, not weakness
  • Content fatigue disappears when you create for the audience, not yourself

Automation & tools

YouTube

Add custom buttons to SmartSuite using the Ply extension

Layla at ProcessDriven April 26, 2023


Automation & tools 9
No-code & low-code 6
  • One-click button in SmartSuite can auto-add events to Google Calendar
  • Ply reads live record data to draft AI emails without manual typing
  • Both SmartSuite and Ply are currently free — including the Chrome extension

Compliance & regulation

Podcast

When SaaS founders should start caring about sales tax

Startups For the Rest of Us April 25, 2023


Compliance & regulation 9
Automation & tools 6
  • Ignore sales tax until you hit $500K–$1M ARR
  • No clean solution exists — merchant of record is pick-your-poison
  • Enforcement risk is low today, but acquisitions can expose undisclosed liabilities

Niche selection

YouTube

Three secrets to selling your online course without being a natural salesperson

Sunny Lenarduzzi April 25, 2023


Niche selection 8
Prospecting & outreach 8
Content marketing 5
  • Broad positioning kills sales — specific niche creates its own demand.
  • Poor conversions are a targeting problem, not a sales skill problem.
  • Non-buyers aren't lost — a nurtured pipeline beats constant new leads.

Productivity & habits

Podcast

How to build better habits by not wasting your gifts

The Daily Stoic April 25, 2023


Productivity & habits 9
Deep work & focus 8
Resilience & grit 5
  • Seneca and Wilde wasted their gifts by losing self-ownership.
  • Reframe delays and setbacks as reps for practicing patience.
  • Saying no to the inessential unlocks an emphatic yes to what matters.

Founder interviews

Podcast

Chip Conley on The Transforming Power of Wisdom and Mentorship

Beyond the To-Do List - Productivity for Work and Life April 24, 2023


Founder interviews 9
Identity & self-belief 7
  • Wisdom as scarce asset: distilled experience beats raw knowledge in AI era
  • Metabolize life lessons weekly to turn experience into actionable insight
  • Cross-generational mentorship bridges younger bosses with elder wisdom holders

Enterprise sales

YouTube

How Neil Patel built a nine-figure agency from scratch

Neil Patel April 24, 2023


Enterprise sales 9
Hiring & recruitment 8
Business models 6
  • 77% of enterprise revenue comes from referrals, not inbound marketing.
  • Closing a big deal can cost $300k in staff hours before signing.
  • Answer the Public bought for $8.6M to feed agency pipeline, not SaaS profit.

MVP & prototyping

YouTube

How to build a SaaS product without coding skills

Dan Martell April 24, 2023


MVP & prototyping 9
Customer discovery 7
Bootstrapping 5
  • Get customers to pay before writing a single line of code
  • Never let developers design your product screens or flows
  • Ignore feedback from users who signed up but never engaged

Productivity & habits

Podcast

Twitter's rise and fall, slow productivity, and the deep life

Deep Questions with Cal Newport April 24, 2023


Productivity & habits 8
Deep work & focus 7
Work-life balance 5
  • Twitter's coliseum phase was inevitable once journalists made it the town square
  • Callings differ from passion — meaning and daily hardship can coexist
  • Successful people use common sense, not crazy systems — slow down and track quality

Funnels

YouTube

How one solopreneur built a $1.7M business with no employees

Starter Story April 24, 2023


Funnels 9
Automation & tools 6
Case studies 5
  • A $620/month software stack replaced an entire team
  • Burnout and a panic attack forced a pivot to solopreneurship
  • Social media for discovery, newsletter for trust, then sell

Founder interviews

Podcast

James Dyson: 5,127 prototypes and 13 years to own his invention

Founders April 24, 2023


Founder interviews 10
Resilience & grit 7
MVP & prototyping 6
  • Every time Dyson relinquished control, he lost money and got betrayed
  • 5,127 prototypes built alone in an unheated garage over three years
  • Obsessive product quality beats every conventional business strategy

Paid ads

YouTube

Meetings, media ROI, and marketing in the age of AI

GaryVee April 24, 2023


Paid ads 8
Social media 8
AI strategy & adoption 5
  • The Super Bowl is the only ad with truly actualized reach
  • Fewer people, shorter meetings — hours recovered without lost output
  • Critical thinkers will thrive in AI; input quality determines output quality

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