27 March 2023
This week's additions focus on marketing, strategy, and finance, with new digests from Rob Walling, TK Kader, and Lenny's Podcast Product Career Growth. Highlights include A two-tool chain cuts Twitter thread creation to under an hour Demand gen and lead gen are different — confusing them wastes months
Showing 32 digests for 27 March 2023.
Founder interviews
Podcast
How obsessive study of founder history compounds into an edge
Acquired
March 29, 2023
Founder interviews
9
Productivity & habits
7
Reading founder biographies is game tape — pattern recognition, not inspiration
Charlie Munger at 99: indifference to problems is itself a competitive advantage
Interest rates are gravity; most 2010s genius was just zero-rate physics
How to set up your affiliate site's homepage and navigation
Ahrefs
March 29, 2023
SEO
9
Conversion rate optimisation
7
Your homepage passes authority to the pages that earn commissions
Nav links are how Google discovers — and ranks — your content
Small sites link posts directly; large sites use category pages
Content marketing
YouTube
Ads must be content: the case against legacy marketing
GaryVee
March 29, 2023
Content marketing
9
Paid ads
6
TV commercial production takes 16 months and mostly fails
Brands need 40–70 pieces of social content per day
Reach and frequency metrics are largely fabricated
Productivity & habits
YouTube
Time blocking in SmartSuite for personal productivity
Layla at ProcessDriven
March 29, 2023
Productivity & habits
9
Automation & tools
7
Three blocking styles suit different roles and working rhythms
Each block links to one dedicated view — no mid-day searching
A heat map dashboard catches due-date overloads before they hit
How startup fundraising actually works: seven myths debunked
Y Combinator
March 29, 2023
Fundraising & VC
9
Pivoting
5
Fundraising is coffee chats and Zoom calls, not Shark Tank pitches.
SAFEs let founders raise millions in days with no lawyers or lost control.
Rejection is universal — Whatnot raised less than hoped, then hit $3.7B.
Affiliate site content strategy: build topical authority with product clusters
Ahrefs
March 28, 2023
SEO
9
MVP & prototyping
5
Topical authority requires comprehensive sub-niche coverage, not isolated posts.
Product clusters link one comparison post to multiple reviews via internal links.
Informational TNA content builds trust and earns backlinks without direct revenue.
How to build a $1M solo business with no employees
Noah Kagan
March 28, 2023
Business models
9
Email marketing
7
Bootstrapping
6
94% margins are achievable solo — Justin Welsh does $1.7M at $623/month costs
Sell what people already pay you for, not a brand-new industry
One newsletter writer can service 1.5 million subscribers with no extra work
Founder interviews
Podcast
Shipping a daily tech podcast solo for ten years: lessons from Tom Merritt
Startups For the Rest of Us
March 28, 2023
Founder interviews
9
Processes & SOPs
7
Resilience & grit
6
The streak itself is the motivation — don't break the chain.
Fear of failure persisted for eight years before it felt real.
Build external accountability so willpower isn't required.
Affiliate site strategy: dominate niches one subniche at a time
Ahrefs
March 27, 2023
SEO
9
Niche selection
7
Content marketing
6
Cover one subniche exhaustively before expanding to the next.
SEO traffic flows from keyword research, content, and backlinks.
Topical depth beats breadth for rankings and visitor trust.
Keyword research for affiliate marketing sites
Ahrefs
March 27, 2023
SEO
9
Content marketing
7
Only keywords with natural product-recommendation intent drive affiliate revenue.
Four keyword types cover the full funnel from research to purchase.
T&A content earns backlinks that lift rankings on all commercial pages.
AI tools & automation
Podcast
What's True and False About ChatGPT: A Practical Guide
Beyond the To-Do List - Productivity for Work and Life
March 27, 2023
AI tools & automation
9
Prompt engineering
8
Automation & tools
6
ChatGPT is probability-based software, not sentient AI—it excels when given detailed prompts but halluccinates beyond its knowledge.
Prompt engineering (specifying role, task, and requirements) transforms mediocre outputs into enterprise-quality content.
AI replaces tasks not jobs; entry-level roles face elimination unless companies redeploy freed time toward human-centered work.
User-Focused SEO and Content Strategy for Real Estate Investors
Neil Patel
March 27, 2023
SEO
10
Content marketing
9
Copywriting
6
Obsess over the user, not Google — they're optimising for the same thing.
Hyper-specific content by property type outperforms generic real estate advice.
PBNs and paid link packages deliver short-term gains and long-term penalties.
Resilience & grit
YouTube
Bipolar, ADHD, and Tourette's as entrepreneurial superpowers
Cameron Herold
March 27, 2023
Resilience & grit
9
Identity & self-belief
8
Communication
5
The same traits that get kids medicated make founders magnetic.
Five predictable roller-coaster stages — each demands a different move.
Crash and burn is optional, but only if you ask for help early.
Three project management moves that improve team execution
Dan Martell
March 27, 2023
Processes & SOPs
9
Management
6
No success criteria means your team rows in different directions
A pre-filled discussion list tells you if the team is really executing
One linkability rule eliminates the hidden tax on every project
How a 23-year-old built a $600K/year productized video business
Starter Story
March 27, 2023
Case studies
8
Business models
7
Prospecting & outreach
5
Packaging skills into fixed offers beats hourly billing every time
Niching to B2B SaaS unlocked 10x price increases
4% cold email reply rate means you must send thousands