6 February 2023
This week's additions focus on marketing, strategy, and leadership, with new digests from TK Kader, Lenny's Podcast Product Career Growth, and Neil Patel. Highlights include Start with market, not code — most founders get this backwards. A guided onboarding wizard drove a 20% activation lift at Airtable.
Showing 29 digests for 6 February 2023.
AI tools & automation
YouTube
ChatGPT for SEO: best and worst use cases
Ahrefs
February 8, 2023
AI tools & automation
10
SEO
7
ChatGPT keyword research produces results with near-zero search demand.
Regex, code automation, and meta descriptions deliver real efficiency gains.
No SERP access makes search intent classification unreliable at scale.
Equipping sales and support with product knowledge as you scale
Startups For the Rest of Us
February 7, 2023
Branding
8
Sales systems & CRM
8
Processes & SOPs
7
A simple launch brief and checklist prevents critical rollout gaps
Shared knowledge cards let every team self-serve product answers instantly
Positioning must actively evolve — neglect it and you lose product-market fit
Founder interviews
YouTube
Four lessons for early-stage founders from a unicorn CEO
EO
February 7, 2023
Founder interviews
9
Hiring & recruitment
7
Niche selection
6
Why hiring B-players after raising capital kills companies
The one question that matters more than your idea: why now?
Near-failure moments are where founders grow the most
Founder interviews
Podcast
Brunello Cucinelli: humanistic capitalism and the philosophy of a peasant founder
Founders
February 7, 2023
Founder interviews
10
Vision & mission
8
Culture building
6
A father's factory humiliation became the blueprint for dignified capitalism.
Paying workers 20% above market is a design choice, not charity.
Silence, solitude, and patience as competitive advantages in business.
How to pick a profitable online course topic in five steps
Sunny Lenarduzzi
February 7, 2023
Niche selection
9
Pricing strategy
7
Customer discovery
5
Every profitable course must map to a layer of Maslow's hierarchy.
Price your program at 0.5–5% of what the problem already costs your client.
60 clients a year at $1,000 each means no social media hamster wheel.
Compliance & regulation
YouTube
Form 941 and Form 1040-ES: quarterly tax filing explained
HR Party of One
February 7, 2023
Compliance & regulation
8
Accounting basics
6
Form 941 is for employers; 1040-ES is for the self-employed.
Estimated tax covers income with no employer withholding.
Missing quarterly deadlines triggers IRS penalties.
Resilience & grit
Podcast
What Stoicism can teach us about mental health
The Daily Stoic
February 7, 2023
Resilience & grit
9
Productivity & habits
6
Identity & self-belief
5
Stoics felt emotions — resilience is what you do next
Happiness is a byproduct of virtue, not something to chase
Small daily choices and presence build lasting mental strength
80s Pop Culture Teaches Life and Leadership Lessons
Beyond the To-Do List - Productivity for Work and Life
February 6, 2023
Culture building
8
Management
7
Work-life balance
6
Ferris Bueller reveals that selfless breaks for struggling teammates catalyze real growth.
Karate Kid's 'breathe' metaphor: leaders must model stress relief and permit teams to step back.
Breakfast Club proves diverse, 'bizare' teams outperform and need no conformity.
Six Instagram story tactics that drive immediate website traffic
Neil Patel
February 6, 2023
Social media
9
Growth hacking
6
Swipe-up stories send instant traffic without touching your SEO.
33% of the most-viewed Instagram stories come from businesses.
UGC in stories outperforms branded content — 93% of marketers agree.
Hiring & recruitment
YouTube
How to hire and leverage a second in command as a founder
Cameron Herold
February 6, 2023
Hiring & recruitment
10
Outsourcing & delegation
8
Long-term planning
5
Your first hire should be an EA, not a COO
Title must match compensation — a real COO earns $300k+
Map every task by unique ability to know what to offload
MVP & prototyping
YouTube
How to build a SaaS from scratch in eight simplified steps
Rob Walling
February 6, 2023
MVP & prototyping
9
Business models
8
Customer discovery
7
Network beats audience as SaaS's most valuable unfair advantage.
Validation is probabilistic; realistic ceiling is 50–60% certainty pre-launch.
Phased rollouts of 300–500 users protect momentum and enable iteration.
Use trending topics to outrank competitors with Semrush
Semrush
February 6, 2023
SEO
8
Content marketing
7
Publishing trending content faster than rivals drives higher rankings.
Semrush surfaces trending topics before your competitors find them.
Speed to publish is the edge that puts you top of search.
Raising money from customers or strategic investors: three risks to know
Dan Martell
February 6, 2023
Fundraising & VC
9
Contracts & agreements
6
Customer-investors can leak your financials to their competitors
Taking investment often turns you into a cheap custom dev shop
Strategic investors can quietly block your future acquisition
Ambition without burnout: the pragmatic middle path
Deep Questions with Cal Newport
February 6, 2023
Motivation
9
Work-life balance
8
Goal setting
7
Why both chasing everything and wanting nothing leave you miserable
Set short goals with lasting payoffs, then ladder up deliberately
Separate background activities from projects — only one project at a time